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Senior Director, Brand Management, International, Kat Von D

Brand Management | San Francisco, CA | Full Time

Job Description


Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.  A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.  This shows up in everything we do and in what we stand for:

  • ENTREPRENEURIAL SPIRIT:  We seek creative ways to get things done
  • PERSEVERANCE:  We are moved by Winston Churchill’s words, ‘never, never, never give up’ 
  • GENEROSITY:  The power of giving
  • STORYTELLING:  Creating authentic stories to inspire
  • QUALITY OBSESSION:  Our product quality is a reflection of ourselves
  • FUN:   Work, life, and fun are woven of a single fabric

The Kendo house of brands currently includes: Bite, Kat Von D, Marc Jacobs Beauty, Ole Henriksen and Fenty Beauty.  



The Senior Director of International Brand Management for Kat Von D sets and cascades the global activation brand strategies to international regions to exceed financials, and is the advocate for the brand internationally.  

The Senior Director serves as the international brand ambassador within the KKO (headquarter).  International markets include: Europe, UK, South East Asia, Australia, Middle East, LATAM. The Senior Director is responsible for the 360 brand global coordination to empower regions to, in turn, develop local relevant brand plans that deliver/ exceed sales objectives. The Senior Director is responsible for managing the team to deliver day to day business management responsibilities, including leading global product plans, internal process to provide international markets global tools, merchandising, and marketing. The Senior Director plays key leadership role in the company, and coach, develop, and motivate direct reports.   



  • International strategy, sales plans, and budget 
  • Brand advocate and ambassador 
  • Global product and activation (in-store and digital) 
  • Global communication and process 
  • Team leadership (6 team members) 


International Strategy, Sales Plan & Budget 

  • Align with GM and global team on short and long-term international brand strategies to meet and exceed company objectives; partner with cross-functional team and markets to execute brand vision 
  • Lead monthly and quarterly international sales presentation to executive team 
  • Lead and host bi-annual International Summits with country GMs 
  • Manage brand’s budget (travel, sampling, CAPEX) and ensure it supports market P&L 

Brand Advocate and Ambassador 

  • Advocate for brand at all times: protect brand DNA and ensure brand is brought to life in each market 
  • Ensure brand consistency internationally, co-develops and leads process to ensure global style guides are followed 
  • Host international brand moments (PR openings, country launch event openings), including on stage moments 
  • Continue to improve processes to maximize communication with brand founder 

Global Product & Activation (In-Store & Digital) 

  • Inform and influence global team to ensure product pipeline meets and exceeds market demand 
  • Lead team to drive international product assortment, pricing, and calendars for each market 
  • Partner with inventory team and markets to build global product forecast 
  • Lead team to partner with regions to build activation calendars to exceed financials 

Global Communication and Process 

  • Lead market communication to share product strategy and align on global asset needs 
  • Lead and partner with cross functional teams (Global team, inventory, education, creative, product development, and operations) on internal process to launch product on time and equip local markets with global assets  

Global Support Strategy 

  • Lead merchandising strategy and guide local markets 
  • Drive global sampling strategy 
  • Co-drive global artistry and education strategy 
  • Grow and optimize team to best serve regions 



  • Bachelor’s degree
  • 12+ years of related business experience, Beauty or Retail industry preferred
  • Passion for cosmetics / beauty industry 
  • Knowledge and experience with international markets 
  • Must demonstrate strong strategic, creative, interpersonal, organizational, and communication skills
  • Thrives in an environment that is fast-paced, rapidly changing, and customer service-oriented
  • Strong problem solving and analytical skills  
  • Ability to effectively present to and advocate for ideas with senior management 
  • Comfort and poise when working with and presenting marketing strategies to executives and notable individuals
  • Ability to build collaborative relationships and work cross functionally with sales, marketing, trade marketing, retail partners, demand planning, and supply chain
  • Ability to juggle multiple priorities while meeting objectives
  • Highest levels of professionalism at all times; calm under pressure
  • Team leader and player who builds strong, effective partnerships 
  • Ability to travel