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Associate Manager, Brand Marketing - Fenty Skin

Marketing | San Francisco, CA | Full Time

Job Description


Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.  A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.  This shows up in everything we do and in what we stand for:

  • ENTREPRENEURIAL SPIRIT:  We seek creative ways to get things done
  • PERSEVERANCE:  Never, never, never give up 
  • GENEROSITY:  The power of giving
  • STORYTELLING:  Creating authentic stories to inspire
  • QUALITY OBSESSION:  Our product quality is a reflection of ourselves
  • FUN:   Work, life, and fun are woven of a single fabric
  • ADVOCACY, DIVERSITY & INCLUSION:  We believe in listening with humility and acting with courage. We recognize, seek, and celebrate the power of diversity across the full spectrum of personal identity.

Effective January 18, 2022, as a condition of employment, Kendo requires all newly hired employees to be fully vaccinated against COVID-19 by their start date unless they have requested and received an exemption from the Company in the form of a reasonable accommodation due to a qualifying medical condition or a sincerely held religious belief or practice.

The Kendo house of brands currently includes: Bite Beauty, Fenty Beauty, Fenty Skin, KVD Beauty, Ole Henriksen.


The Associate Manager of Global Brand Marketing supports the Global Marketing team in creating and executing innovative, cost-effective, and best-in-class 360 degree brand marketing strategies and plans for Fenty Skin. Serves as a key Marketing liaison to KENDO cross-functional partners, Sephora cross-channel partners, vendors, and agencies. The ideal candidate would have 3-5 years of experience in brand marketing, be passionate and knowledgeable about marketing and beauty (especially our brands), and savvy in experiential and digital/social activations. Some travel will be required for activations.



  • Support team in developing the overall Fenty Skin marketing strategy and multi-faceted 360 marketing plans across functions/channels.
  • Manage marketing activations, including but not limited to:
    • Advertising – social, digital, out of home, experiential – with media agency and internal affiliates
    • Fenty Skin inclusion in retailer channel marketing – single and multi-branded animations and campaigns
    • Social Media Strategy – collaborating with Fenty Skin Social team, pitching for Sephora social channel inclusion, and Fenty Beauty channel cross collaboration
    • PR communication strategy, plan, and material development
    • Develop framework of content strategy and assist in creation – including video content, influencer marketing, and brand ambassadors
    • Work collaboratively with internal dotcom team to ensure aligned support for marketing plans
    • Sponsorships and Partnerships
    • Promotions and/or Sampling strategy partnership
    • Retailer store events and brand-led events
    • Campaign collateral (bounce backs, signage, fliers, etc. as needed)
  • Cultivate and apply a keen understanding of the brand’s business, priorities, and overall skincare category.
  • Communicate to and educate peer-level team members on approved plans and help ensure the plan stays the course, while being flexible to course-correct should the business needs change.
  • Develop presentations to communicate marketing strategy and plans with the purpose of getting internal buy-in and buy-in from leadership and retail partners.
  • Write briefs and motivate cross-functional teams at kick-off.
  • Manage and allocate budgets across marketing levers; own tracking spend and approvals on spending.
  • Analyze data and new trends to develop insights that generate ideas for the brand.



  • 3-5 years of experience in marketing or brand management on brand and/or agency side; management experience a plus.
  • College degree or equivalent experience; beauty/retail experience preferred.
  • Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.
  • Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done.
  • Entrepreneurial – able to cope with ambiguity and work independently with little or no direction.
  • Exceptional organizational skills; detail-oriented.
  • Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas.
  • Effective communication skills, both written and verbal.
  • Strong time management skills; ability to juggle priorities and multiple projects in a fast-paced environment.
  • Honed presentation skills; confidence in presenting in multiple forums, including senior leadership level.
  • Employs a strategic approach to process; ability to organize and divvy up work effectively.
  • Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.