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Associate Manager, Brand Management, Intl, KVD Beauty

Brand Management | San Francisco, CA | Full Time

Job Description


Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.  A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.  This shows up in everything we do and in what we stand for:

  • ENTREPRENEURIAL SPIRIT:  We seek creative ways to get things done
  • PERSEVERANCE:  We are moved by Winston Churchill’s words, ‘never, never, never give up’ 
  • GENEROSITY:  The power of giving
  • STORYTELLING:  Creating authentic stories to inspire
  • QUALITY OBSESSION:  Our product quality is a reflection of ourselves
  • FUN:   Work, life, and fun are woven of a single fabric

The Kendo house of brands currently includes: Bite, Kat Von D, Marc Jacobs Beauty, Ole Henriksen and Fenty Beauty.  


Kat Von D Beauty is all about unstoppable, high-performance products in fearless shades that empower you to unleash your inner artist. In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooist and creator.


The Associate Brand Manager is a business driver and serves as the brand liaison for internal and external business partners. International channels include: Sephora EU and LatAm. Associate Brand Managers are responsible for the day to day business responsibilities, executing merchandising and marketing plans and providing analytics to deliver and exceed the financial goals of the department.  Additionally, the Associate Brand Manager maintains brand relationships with cross-functional partners. Associate Brand Managers may have direct reports and lead development and training for these individuals.


Brand Strategy and Management

  • Partner with Director and Brand Manager to develop short and long term Kendo strategies to exceed company objectives; Work with cross-functional partners to successfully execute plans
  • Establish and maintain effective cross-functional relationships with both internal and external partners
  • Partner with inventory planning and Director to provide forecasts for each season and adjust forecasts as needed based on sales results in order to achieve business goals
  • Act as brand liaison for internal teams supporting inventory planning, education, creative, product development, international, and operations
  • Maintain key business documents: promotional calendars, assortment master, newness calendar
  • Continue to improve comp and creative asset process and management
  • Prepare for and support meetings

Merchandising & Assortment Planning

  • Lead and execute seasonal merchandising updates from creative brief to in-store execution
  • Work closely with Director/ Brand Manager, visual merchandising partners, and external partners to bring brand story to life through in-store experience
  • Manage fixture and planogram process in partnership with Director/ Brand Manager

Reporting & Research

  • Provide weekly / monthly executive sales recaps, key initiatives performance and ad-hoc reporting as needed
  • Research competitive and product benchmark in order to identify product opportunities and trends and make recommendations to drive the business

Asset management

  • Co-lead comps, gratis and sampling management


  • Bachelor’s degree required, MBA a plus
  • 4+ years of related business experience, Beauty or Retail industry preferred
  • Must demonstrate strong strategic, creative, interpersonal, organizational, and communication skills
  • Thrives on an environment that is fast-paced, rapidly changing, and customer service-oriented
  • Able to handle multiple priorities
  • Highest levels of professionalism at all times, calm under pressure
  • Team player
  • Project management expertise and experience a plus
  • Passion for cosmetics a plus