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Area Manager - Fenty Beauty

International | London UK | Full Time

Job Description


Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.  A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.  This shows up in everything we do and in what we stand for:

  • ENTREPRENEURIAL SPIRIT:  We seek creative ways to get things done
  • PERSEVERANCE:  We are moved by Winston Churchill’s words, ‘never, never, never give up’ 
  • GENEROSITY:  The power of giving
  • STORYTELLING:  Creating authentic stories to inspire
  • QUALITY OBSESSION:  Our product quality is a reflection of ourselves
  • FUN:   Work, life, and fun are woven of a single fabric

The Kendo house of brands currently includes: Bite, Kat Von D, Marc Jacobs Beauty, Ole Henriksen and Fenty Beauty.  


The Area Manager is responsible for driving retail sales, store teams achievement of business KPIs and supporting key brand strategies for Fenty Beauty throughout the UK markets. The Area Manager will work to develop and grow the Fenty Beauty business through practical “hands-on” management, coaching and development and motivation of the retail artistry teams within their territory, working with their education partners to ensure that their team is continually educated and skilled on all core collections, new product launches, store promotions and event initiatives. This position will leverage market knowledge and build strong relationships with Store management to maintain excellent client service with key retail partners.


Driving Sales:

  • Responsible for driving sales in territory, building relationships with counter and store management, optimizing in-store merchandising, brand presentation and inventory focus
  • Understand opportunities within territory and strategize with National Sales Manager to develop business plans for stores to increase sales, planning special events to support brand marketing calendar as needed
  • Drive and exceed territory sales goals by leading by example and role modeling selling behaviors, techniques and training in-store, through coaching and development.
  • Identify potential inventory issues and oversee visual merchandising standards during store visits
  • Door by door focus to identify successes and opportunities for growth

Education and Training:

  • Hire, onboard, and manage retail teams to drive sales to support the Fenty Beauty business
  • Coordinating with Sales and Education department to book new starters on training
  • Ensuring all new starters successfully complete their induction programme ahead of their 3 month probationary period
  • Work with Business/Counter Managers to develop a programme of  ongoing events to support brand marketing calendar, drive sales and track retail sales against goal
  • Fully understand the retailer and brand launch and activation calendar to efficiently drive business, e.g. store events, seminars, trainings and education events
  • Through partnership with National Sales Manager, implement weekly conference calls and monthly counter manager meetings with CM’s and quarterly area-specific cluster trainings and store-level events to maximize brand awareness and product exposure in-stores
  • Collaborating  with Education partners  to ensure ‘best in class’ execution of basic and seminar training through supporting facilitation and direct follow up at store level

Managing Relationships:

Feney Retail Teams and Internal KENDO Partners

  • Consistently shares best practices with Retail Artists/Counter Managers to ensure business practices and showcasing brand integrity
  • Identify and communicate team needs and potential issues to National Sales Manager and KENDO management team to develop creative solutions while sharing Field and Store voice
  • Provide excellent and courteous customer service to all partners in and out of KENDO
  • Build strong, collaborative relationships with all levels of Store Leadership

Team Development

  • Coach and develop direct reports to generate sales through KPI training focus and sales support in-store
  • Developing talent and capabilities of retail teams through 1-1 engagement and regular coaching sessions
  • Maximize team selling effectiveness through consistent in-market visits, leading by example and consistent recognition and feedback
  • Ensure that team has a high level of artistry and skincare education
  • Collaborate with Regional peers to develop best practices and drive team performance
  • Implement PCR annual development programme with retail teams and agree scoring for review with NSM

Additional Responsibilities:

  • Present and reinforce a professional appearance and maintain the Company's appearance and dress code standards at all times, frequently changing makeup styles to reflect current trends and key focuses
  • Work within Company expense budgets, following established guidelines and procedures
  • Additional duties may be required, depending on skill set, market trends, and business needs
  • Ability to travel 70-80% of the time
  • Manage retail team Time and Attendance with Business/Counter managers
  • Timely submission of commission and T/A to payroll


  • Experience as an SEE, Area Manager or Regional Manager within the premium beauty arena
  • Intermediate Microsoft Office skills, including PowerPoint, Word, Excel & Outlook
  • Exceptional communication skills (presentation/verbal/written)
  • Self-motivated, results oriented, creative thinker
  • Proven Leader with flexibility and ability to function in a fast paced environment
  • Must have proof of current and valid driver’s license