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Digital Marketing Manager

E-Commerce | Dallas, TX | Temp to Full Time

Job Description


ABOUT JOANNA CZECH

Joanna Czech is a full-service beauty brand which includes two skincare studios (Dallas & New York) and an e-commerce website with an editorial magazine (CzechList) created by renowned esthetician Joanna Czech. Through our studios in Dallas, TX and New York, NY, and our rapidly growing e-commerce business, Joanna Czech is a significant retailer of luxury skin care products.

JOB DESCRIPTION

We are searching for a creative, analytical, collaborative, and self-driven individual to join our team! The Digital Marketing Manager will design, manage and execute growth initiatives to drive sales and provide a market competitive customer experience. This candidate will work closely with cross-functional partners and agencies in executing a clear road map that aligns with our business priorities. 

Principal Duties and Responsibilities: 

Website Management

  • Monitor advancements in eCommerce and digital space, as well as competitive landscape, to identify opportunities to improve our customer’s digital experience.

·       Conduct website analytics and report  weekly on key metrics including web traffic, web pathing, and funnel conversion.  Conduct ad hoc reporting as required.

·       Provide insights based on data analytics to drive traffic, increase AOV and improve conversion rates. 

·       Oversee the daily management of the website.  Update visual assets and content on website regularly to integrate with marketing and merchandising efforts and create a seamless experience for our customer.

·       Own and manage Search Engine Optimization (SEO) measurements and monitoring methodologies.

·       When required, develop landing pages to support key marketing efforts.

·       Own and manage all product feeds, access and permissions on our website.  When required work with front end development team to implement website changes

·       Participate in the new website design efforts

Ecommerce Marketing

·       Working with a digital advertising consultant and/or as primary contact for paid media agency.  Based on website analytics, provide agency with insights and opportunities for audience, message, and creative testing.

·       Conduct paid media analytics weekly including CTR, ATC, CPA, ROAS, etc. and report out to team on key opportunities.  Suggest adjustments to weekly spend allocations based on findings.

·       Provide SEM/PPC and internet marketing thought leadership, innovation and process improvement initiatives.

·       Coordinate with brand team to optimize ongoing email efforts for prospects and existing customers through segmentation and timing.  Report out on key email metrics weekly.

·       Create email trigger campaign strategy and execute based on purchase behaviors and customer journeys.

The ideal candidate will have:

  • Bachelor’s degree,

·       3 +/-  years of marketing experience in an ecommerce setting within industry or agency (strong preference for luxury, beauty CPG)

·       Deep knowledge of online marketing tools and best practices and expertise with web conversion optimization and web design

  • Experience with ShopifyPlus and Klayvio preferred.
  • Strong analytical skills, and comfort analyzing and manipulating data. 
  • Recent, hands-on experience with all things digital (SEO/SEM, Google Analytics, Email, CMS, etc.)
  • Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through

·       Demonstrated clear, direct communication style, with the ability to lead and educate Senior Management on current and future digital trends

·       Entrepreneurial ability to work and adapt in a fast pace environmen

Compensation:

Base salary range $60,000 - $80,000, plus bonus.  Excellent benefits incl. 401k with 4% match.