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Marketing Manager

Marketing | Portland, OR | Full Time

Job Description

Have you always dreamed of being a part of a world-class team, but haven’t quite found a culture that truly understands what this means?   Well, this may be that dream opportunity ready for the taking.   Janrain, an Identity Cloud service provider, has built a culture that is a magnet for top talent – a culture where innovation, intellectual honesty, and team camaraderie are more than core values.  Janrain is on its way to becoming the largest digital identity network in the world, with the need to expand its team with people who have an insatiable appetite for success with the team in mind. That’s where you come in. If you are looking to work in a fast-paced, highly collaborative environment focused on leading edge technology, then we should talk. 

Within the Janrain Demand Generation team, the  Marketing Manager is responsible for driving lead generation and sales opportunities into the pipeline via marketing campaigns and activities geared to new and existing customers.  This role combines many of the functions of field marketing, customer marketing, campaign and event management into one senior-level position with the flexibility to adapt to changing business needs.  The Marketing Manager will be a key point of contact within the marketing team for our Sales and Customer Success organizations. You will also provide cross-functional leadership and serve as a trusted advisor for customer stories, best practices, and customer advocacy. You will be expected to  build trust and credibility with the sales team quickly and maintain a strong bias toward action and execution, while collaborating and maintaining alignment with the rest of the marketing team.

Responsibilities include:

  • Event management  - Manage marketing activities such as: customer/industry/analyst events, self-hosted and third-party webinars, sponsored and syndicated content, user groups, and advisory board sessions.

    • Conduct targeted event and program research, develop annual and individual event and program strategies.

    • Manage logistics, speaker engagements and presentation decks, thought leadership topic development, attendee invitation, registration management, and onsite execution.

    • Manage vendor relationships and global event marketing budget in concert with the marketing department budget.

    • Integrate these events into broader marketing themes and campaigns to nurture buyers through their journey, resulting in more event leads converting to opportunities.

 

  • Work with Sales and the Janrain Marketing team to develop and execute new multi-stage integrated marketing campaigns to target specific accounts, vertical markets, buyer personas and / or themes that will move prospects through the buyer’s journey, resulting in revenue opportunities.

    • Align corporate messaging and positioning with account, vertical and buyer-specific needs to create targeted collateral and campaigns.

    • Lead the design and manage the content for Identity by Industry web pages.

    • Forecast and report on campaign performance to determine the best approach for lead generation activities.
       

  • Take the lead role in working with sales and customer success to improve our marketing to existing customers. Explore and recommend new marketing initiatives to improve our retention rate and expand our revenues - from customer journey decks, to revised email communications, to customer events.
     

  • Contribute to the group’s overall success by:

    • Partnering closely with our digital marketing manager to create effective campaigns and achieve demand generation goals.

    • Collaborating with product marketing and marketing communications on product launches and announcements.

    • Contributing to key marketing initiatives such as account-based marketing and the website redesign.

    • Pitching in to provide coverage, fill gaps and take on additional responsibilities as needed.
       

Requirements:

  • Skilled field / customer / events marketing professional.

  • Three+ years overall Marketing experience with a minimum of two years B2B marketing experience.

  • Expert in managing trade shows, field marketing events and customer conferences.

  • Track record of success managing and marketing in-house webinar program.

  • Proven ability to craft integrated marketing campaigns that generate demand.

  • Adept at creating compelling customer presentations, email campaigns, landing pages and web content to generate leads and enable sales.

  • Demonstrated ability to build strong relationships with field sales / customer service and create marketing programs that drive revenue.

  • Basic competence in broad range of marketing tools including webinar tools, marketing automation, CMS, CRM. Experience with Marketo and SalesForce a plus.

  • Experience with account-based marketing a plus.

  • BS / MS in Marketing or a related field or equivalent education and/or experience required.

Key attributes and qualifications:

  • Motivated, results oriented marketing professional eager for a new challenge.

  • Highly organized - able to juggle multiple projects without dropping any balls.

  • Excellent marketing communication skills - can write compelling copy to promote products as well as webinars and events to marketing and IT professionals.

  • Follows through - able to quickly build trust and credibility with field sales.

  • A team player, who is comfortable working hands-on as well as collaborating with a wide variety of internal and external partners to achieve results.

  • Thrives in a startup environment where responsibilities change, and all hands pitch-in

Perks:

If you enjoy working for an innovative and rapidly growing company with a clear mission apply today! We are located in a vibrant Pearl District location in Portland, Oregon.  You will enjoy free public transportation passes, bike storage, showers, stocked kitchens and monthly happy hours to socialize with your colleagues and celebrate our successes . In addition, Janrain offers a generous benefit package to take care of you and your family  which includes medical, dental, and vision coverage, paid time off, 401K, life insurance and disability plans and stock options.

To apply for this position, please send a resume and cover letter to:   http://janrain.com/about/careers/

Position Type: Full-Time/Regular

You must be authorized to work in the United States.  To all recruitment agencies: Janrain only accepts agency resumes from agencies with an approved agency contract. Agencies must contact Human Resources. Please do not forward resumes to our jobs alias, Janrain employees or any other company location. Janrain is not responsible for any fees related to unsolicited resumes.

Janrain is an equal opportunity employer. Employment here is based solely upon one’s individual merit and qualifications directly related to professional competence. We don’t discriminate on the basis of race, color, religion, national origin, ancestry, pregnancy status, sex, age, marital status, disability, medical condition, sexual orientation, gender identity, or any other characteristics protected by law. We will also make all reasonable accommodations to meet our obligations under the Americans with Disabilities Act (ADA) and state disability laws.