Consumer Marketing Designer - India
Marketing | Boston, MA | Full Time
Consumer Marketing Designer
Growth | Boston | Full Time
Jana’s mission is to make the internet free for the next billion. Advertisers work with us to develop strategic mobile advertising campaigns and engage consumers in these rising markets. Through partnerships with 99% of mobile operators, we have provided over 30 million users in emerging markets with unrestricted, ad-sponsored internet access.
Our mCent Browser app serves as a gateway to mobile content by leveraging advertising to offset user data costs. It is a feature rich, free web browser for Android devices that rewards users with mobile recharge while they read the latest news, watch videos, check Facebook, shop or simply browse the net.
As a Consumer Marketing Designer at Jana, you will work closely with our growth, product design and product development teams to understand the mCent Browser features and benefits to users. You will be responsible for communicating those benefits to consumers through digital ad creative served across ad networks, social channels like Facebook, Instagram, YouTube and more. Effectiveness will be measured by the ability to drive users at an efficient cost (CPI, CPA, etc.) defined by the head of User Acquisition. As part of the Growth team at Jana, you will have access to resources and mentorship to expand your skillset and grow professionally.
Ability to create visual designs across a wide range of assets (including native ad units, social tiles, landing pages, Online Display Advertising (Print on occasion)) that push the brand, evolve design guidelines and engage the consumer.
Work closely with the market manager to develop creative strategies, concepts and units.
Maintain brand consistency while working within established design guidelines
Bachelor of art degree, preferable in marketing and design or comparable work experience.
3-5 years of relavant experience
Strong knowledge of Adobe Creative Suite: Photoshop, Illustrator, Indesign.
Ability to produce and deliver high-quality materials within tight deadlines.
Experience designing for Facebook/social campaigns
Experience designing for digital advertising
Video production experience is a plus.
User Acquisition Experience is a very big plus