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SEO Digital Marketing Manager

Marketing | Norwood, MA | Full Time

Job Description

Company: Patchology


Role: SEO Marketing Manager

Marketing | Norwood, MA | Full Time

About Us:

If you are passionate about beauty and you live, eat and breathe marketing, then we can’t wait to meet you! Patchology is a new kind of beauty brand that is focused on quick-fix, time-saving skincare solutions that are backed by serious science. Our eye and lip patches, sheet masks and mud masks are loved by customers and are currently sold at major department stores globally (Neiman Marcus, Nordstrom, etc.) and specialty beauty stores (Blue Mercury, ULTA , Mecca, SpaceNK etc.).  We have ambitious growth goals for the years ahead, and optimizing our e-commerce channels will play a key role.

About the Role:

The SEO Marketing Manager will be responsible for managing and executing Search Engine Optimization (SEO) and Paid-Per-Click (PPC) programs across all digital entities where our products are sold, including retailer websites, affiliate programs and our brand website. In this role, you will be responsible for:

  • Managing all SEO/SEM related activities, including content recommendations, search ad planning, and search analytics/reporting
  • Planning and executing scheduled tests to help organization better understand what's working, and what's not
  • Partnering with Digital Marketing Team to ensure is optimized for SEO
  • Managing and optimizing affiliate partners to grow traffic and revenue
  • Implementing and maintaining marketing and analytics tagging 
  • Working closely with Sales team to stay on top of product launches, new retailers, and any promotions
  • Monitoring retailer promotions in email, on site, or in social, to ensure we are as integrated as possible across channels
  • Ensuring all retailer websites are optimized and up-to-date, including copy optimization, photography, and correct product categorization
  • Staying informed on latest industry trends related to SEO/SEM, Google search, e-commerce, and Affiliate Programs



  • 3-5 years of SEM, PPC and/or SEO experience and/or e-commerce background
  • Bachelor’s Degree in Marketing, Business, or relevant area
  • Knowledge of SEM and SEO concepts and how to implement best practices
  • Experience optimizing and growing affiliate programs
  • Strong analytical skills and understanding of e-commerce KPIs
  • Experience working with Amazon Seller Central, Shopify, Magento, Google Analytics, and/or Shareasale platforms
  • Experience executing content optimization based on keyword analysis
  • Must be a self-starter with energy, drive and determination to accomplish goals
  • Strong project management and organizational skills are necessary
  • Excellent interpersonal, communication and presentation skills
  • Ability to handle a number of projects simultaneously



  • Be part of a fast-growing, on-trend beauty brand
  • Work with passionate, creative and talented industry veterans
  • Flexible working environment
  • Solid benefits package