Search Pay Per Click Consultant
Marketing | San Diego, CA
Are you a creative, collaborative Pay Per Click (PPC) professional looking for your next challenge? InsideUp, a San Diego based company is seeking a highly motivated and skilled Paid Search Marketing Consultant to help audit the company’s current PPC campaigns.
InsideUp is an established yet nimble company. Powered by its proprietary technology, InsideUp has become a trusted source of high quality, real-time leads for clients such as Verizon, PayChex, ADP, First Data, TriNet, ShoreTel, TSYS, Progressive, and Mozy. The company provides a compelling value proposition using its proprietary lead generation technology, a vast marketing partner infrastructure, a vibrant business community, and compelling multi-media content.
- Audit PPC campaigns and give recommendation to improve performance, improve quality score, and reduce costs
- Evaluation of current campaigns for search and display network on the major search engines
- Analysis of ad group structure, ad copy analysis and A/B testing
- Analysis of how advanced tracking using Google Analytics can improve performance
We prefer that you have:
- Minimum 4-6 years of experience in managing B2B PPC campaigns
- Extensive experience with search network, display network and mobile marketing
- Past success in managing complex PPC campaigns, and increasing quality score
- Hands on experience optimizing campaigns for lead generation
- Strong analytical focus with the ability to independently implement optimization findings
- Experience with Bid Management & Web Analytics tools
This opportunity offers a competitive hourly rate. It is a part-time position, approximately 15 hours per month, working virtually.