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Internal Application: Senior Marketing Analyst

Marketing | Redwood City, CA | Full Time

Job Description

Senior Marketing Analyst

Redwood City, CA
 

IMVU is seeking a data rockstar to join our Growth Team. This highly visible role reports to the VP, Growth. We have a functioning data pipeline & large amounts of data, but we need you to help us use it correctly. Driving marketing analytics, you will be directly influencing our user growth strategy using insights and optimization.

 

What You'll Do:

  • Conduct the standard suite of product analyses to uncover insights about our product and users: cohort analysis, funnel analysis, user segmentation, etc.

  • Analyze marketing and customer acquisition data and provide valuable, data-centric insights, and solutions to identify new growth areas

  • Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions

  • Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability

  • Design and analyze A/B tests to drive KPI improvements

  • Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to leadership

  • Collaborate with our existing existing Data Analytics organization to drive Growth

 

What You'll Need

  • Bachelor's degree in Business, Marketing, Statistics, Mathematics or related quantitative field

  • 5+ years of business focused analysis experience in a Data Analyst or Business Intelligence focused role

  • Strong SQL and Excel skills with at least a working knowledge of R, Python, or other scripting language preferred

  • Experience developing and maintaining reports in Tableau or other data visualization tool

  • Experience analyzing A/B and multivariate results for campaign performance

  • Comfortable with large data sets and interest in building data models for consumer behavior and business metrics

  • Strong analytical, organizational, communication and interpersonal skills

  • Highly motivated self-starter with the ability to work efficiently with minimal supervision

  • Prior experience in management consulting, data science and/or business-facing roles in tech preferred

  • Experience working with big data and associated technologies (e.g. Hadoop, Hive and/or Spark) is preferred

  • Experience with tools such as Appsflyer, Leanplum, Hadoop and Tableau is a big plus


ABOUT US

IMVU, the #1 avatar-based social network welcomes users to join a never-ending world where anything is possible, including connecting with people from all over the world. It's here that the fun is infinite and reality is limitless. The IMVU Virtual Shop is the largest of its kind, with an inventory of more than 20 million user-generated, VR-ready goods and growing everyday. From collections that include the hottest trends and throwback sneakers to fairy wings and couture gowns, the marketplace allows our users to personalize, customize and stylize their 3D avatars and environments to their hearts' content. With over three million unique users every month, our platform is poised for future growth and available on desktop, tablet and mobile devices.

Founded in 2004 and based in the heart of Silicon Valley, IMVU is led by a team that's dedicated to pioneering the virtual reality industry. IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.

IMVU has been recognized frequently as Best Place to Work in the Silicon Valley. 

 


HOW TO APPLY

  • Please try out our core product before you apply. We’d like you to understand our products and have some understanding of our customers.

  • Please include a cover letter. Make sure to discuss why you are interested in learning more about IMVU. Job applications without cover letters will not be considered.

IMVU is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.