Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Marketing Director - VCOIN

VCoin | Redwood City, CA | Full Time

Job Description

Marketing Director, VCOIN

Redwood City, CA

IMVU/VCOIN is looking for a director of marketing to lead initiatives and strategies that drive awareness, adoption and usage of its newest digital currency, VCOIN. This role will drive out marketing both on the IMVU platform, future platforms and in the social gaming and digital currency spaces.

The Marketing Director will work collaboratively with leaders from Marketing, Product, Engineering, Customer Success, and Operations to develop an integrated consumer outreach model to meet KPIs around users and usage. This role will help develop strategies and execution around promotional opportunities, on-platform adoption strategies, influencer outreach, community building and outreach, and our position as an industry leadership.

The person in this role must have an analytical, data-driven mindset and thrive in a high-velocity environment. You will be responsible for developing a deep understanding of our products and target audiences, then using that knowledge to drive optimal results. You will be a champion of this thinking across the marketing and broader organization!

Specifically, the role will:

  • Conceive and execute marketing campaigns that drive awareness of VCOIN both inside the IMVU platform and in the social gaming and cryptocurrency spaces.

  • Know and be ready to share the results and key metrics with the team and across the organization on a regular basis.

  • Collect qualitative and quantitative insights in order to develop an agile strategy, roadmap and that delivers on KPIs of users and usage of the VCOIN offering on the IMVU platform.

  • Work closely with product, product marketing and PR to ensure a consistent and effective strategy across platforms.

  • Lead PR to the crypto community including news, media, events, panel discussions and more

  • Help develop strategy around community outreach and social communications


  • Have extensive experience in marketing, product marketing and outreach to users of digital offerings. Ideally, marketer has worked across several of the disciplines of marketing: communicating offerings, promotions, channel development, digital advertising, etc. 

  • Have a deep desire to learn about our brand and offerings (e.g. 3D social avatar/gaming platform) and the crypto/blockchain space so you can understand and communicate through our marketing the importance and leadership of VCOIN and future offerings

  • Thrive in an entrepreneurial, fast-paced and sometimes ambiguous environment

  • Have launched innovative, content-rich campaigns, across website, social, email and event channels

  • Be comfortable and confident rolling up your sleeves and doing the work yourself. We’re a lean team and we all pitch in to make sure everything we release into the world is excellent and inspiring

  • Be an excellent collaborator and communicator with a desire to work cross-functionally and a willingness to advocate for your ideas while being open and inclusive of different perspectives

  • Use internal and external data to tell a compelling brand story, and able to provide regular quantitative and qualitative results 

  • Strong understanding of marketing technologies, process, and best practices.

  • Act as a self-motivated driver and leader, who can work autonomously

  • Have 6+ years of digital marketing experience in a fast-paced, early-stage environment, with a proven track record of growing awareness, increasing engagement and driving growth

  • Bachelor’s degree (Required)


  • Experience with cryptocurrencies and/or new technologies 

  • Experience in digital/online gaming, social platforms - avatar consumer offerings. 

  • Experience managing agencies and/or a team of marketers 

  • Entrepreneurial mindset with a proven track record of personal success


Created by IMVU, the world's largest avatar social platform, and built on blockchain technology, VCOIN is an ERC-20 token that can be purchased, earned and exchanged within the IMVU peer-to-peer economy -- and, for the first time, allowed to be transferred off the platform and converted to fiat. VCOIN enables users to buy, earn, hold and exit to real value, giving users control over their earnings.

Based in Silicon Valley, Together Labs (formerly IMVU Inc.) is the parent company to VCOIN and a leading technology company dedicated to empowering people to connect, create and earn in virtual worlds. Together Labs’ products represent the changing landscape of social interaction and redefine human connection. With IMVU, the world's largest avatar social platform and a top-5 grossing app in the App Store, millions of users can customize their characters through a growing catalog of 50 million community created items and explore over 400,000+ destinations to connect to each other. Setting the standard for the use of digital currencies in the metaverse, VCOIN unlocks the full potential of virtual economies and solves the unmet need for easy and secure global peer-to-peer payment. Currently in development, WithMe is a new mobile platform that empowers social connection through shared experiences in virtual spaces.

Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering the virtual reality industry. Together Labs is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners, and Best Buy Capital.

IMVU has been recognized frequently as Best Place to Work in the Silicon Valley. 



  • Please Familiarize yourself with our products. We’d like you to understand of what our products are and have some understanding of our customers and why they use them.

  • Please include a cover letter. Make sure to discuss why you are interested in learning more about VCoin. 

TogetherLabs is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.