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Lead Product Marketing Manager

Business Operations | Redwood City, CA | Full Time

Job Description

Lead Product Marketing Manager

Redwood City, CA

Reporting to the Senior Merchandising and Promotions Manager, this position will be responsible for developing the strategy, vision, and will own the marketing roadmap for IMVU's subscription business lines.

You will work closely with Product Management and Design in preparing product and business requirements to build and test customer facing materials. You will be responsible for collaborating with User Acquisition, Marketing and Customer Support for the customer facing elements.

This role requires the ability to develop the business cases upon a deep understanding of key customer segments within the IMVU user community. The ability to engage with cross-functional stakeholders to solicit requirements, incorporate feedback, and present program results is critical. A mindset of research, quantitative and qualitative, is certainly helpful for success. Additionally, engaging with the product development team to manage the go-to-market of new features and functionality is a requirement.


  • Manage, develop, and grow subscription programs for IMVU with Merchandising, Growth, Marketing and Product Teams

  • Identify new opportunities, seasonal or functionality, to grow subscribership and engage current subscribers

  • Execute projects that sustain, grow, and engage subscribers in a timely manner

  • Implement, track, and maintain all analytics related to subscribership programs

  • Delight users with new IMVU products and support for subscribers

  • Create seasonal and trendy catalog products for new and current subscribers

  • Design and develop in-house ad campaign with the Merchandising Team

  • Manage in-house campaign ads to generate subscribership and subscriber purchases


  • Minimum of 4 years of work experience in similar field

  • Familiarity with ecommerce concepts

  • Experienced in managing and developing subscription programs for social and gaming apps

  • Comfortable collaborating with cross-functional teams and engaging with executive management

  • Strong understanding of user acquisition, retention, and monetization with subscription apps

  • Solid communication and presentation skills for delivering presentations at all levels of the organization

  • Ability to distill qualitative and quantitative data and tell a “story”

  • Comfortable working with mature content and themes


IMVU, the #1 avatar-based social network welcomes users to join a never-ending world where anything is possible, including connecting with people from all over the world. It's here that the fun is infinite and reality is limitless. The IMVU Virtual Shop is the largest of its kind, with an inventory of more than 20 million user-generated, VR-ready goods and growing everyday. From collections that include the hottest trends and throwback sneakers to fairy wings and couture gowns, the marketplace allows our users to personalize, customize and stylize their 3D avatars and environments to their hearts' content. With over Five million unique users every month, our platform is poised for future growth and available on desktop, tablet and mobile devices.

Founded in 2004 and based in the heart of Silicon Valley, IMVU is led by a team that's dedicated to pioneering the virtual reality industry. IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.

IMVU has been recognized frequently as Best Place to Work in the Silicon Valley. 



  • Please try out our core product before you apply. We’d like you to understand our products and have some understanding of our customers.

  • Please include a cover letter. Make sure to discuss why you are interested in learning more about IMVU. Job applications without cover letters will not be considered.

IMVU is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.