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Director of User Acquisition

Marketing | Redwood City, CA | Full Time

Job Description

Title: Director of User Acquisition

Redwood City, CA

The Director of User Acquisition will play a visible role in driving the strategy and execution on paid and organic mobile growth campaigns. This individual should be extremely data driven with proven track record of planning, buying and optimizing ROI performance on multi-million dollar budgets through multiple channels. This is someone who is passionate about growth marketing, comfortable being hand-on as well as managing a team to help with execution and thrives in a fast paced entrepreneurial environment.

What You'll Do:

  • Develop, prioritize and implement Paid, Organic and CRM marketing strategies

  • Scale and grow various paid and organic channels including Facebook, Google, Ad Networks, Retargeting, word of mouth and Search (SEM, SEO, ASO)

  • Manage and optimize a multi million dollar budget to hit our CPA and ROI goals.

  • Manage CRM lifecycle marketing campaigns across mobile and web to help engage and monetize new users

  • Lead forecasting and tracking for all acquisition and CRM marketing channels

  • Optimize cost, budget allocation and bids in order to maximize ROI and CPA

  • Collaborate well with internal and external teams to ensure timely deliverables on projects

  • Manage creative and CRM testing schedule to drive improved campaign results

  • A/B tests new and unique ideas based on a deep understanding of data to improve conversion rates, CTR, CPA, ROI and other success metrics

  • Optimize every step of the user journey and onboarding funnel to improve performance  

  • Self-starter, creative thinker, and problem solver who is able to thrive in a fast-paced, entrepreneurial environment with the ability to prioritize and multi-tasking

  • Deliver timely campaigns and reporting using outlined key metrics. Track and analyze leanings and turn those into recommendations and actionable insights

  • Be comfortable being hand-on as well as managing/mentoring a small team to help execute campaigns

What You'll Need

  • Bachelor's degree in Business, Marketing, Statistics, Mathematics or related quantitative field

  • 7+ years of growth marketing experience (customer acquisition, user acquisition, growth hacking)

  • Experience in managing, growing and mentoring a team  

  • Strong experience in building a growth hack program

  • Experience analyzing A/B and multivariate results for campaign performance

  • Strong analytical, organizational, communication and interpersonal skills

  • Strong SQL, Excel and PowerPoint skills

  • Highly motivated self-starter with the ability to work efficiently with minimal supervision

  • Experience working with tools like Tableau, Appsflyer and Leanplum is a big plus

  • Prior experience in managing mobile growth channels for a consumer app is preferred


IMVU, the #1 avatar-based social network welcomes users to join a never-ending world where anything is possible, including connecting with people from all over the world. It's here that the fun is infinite and reality is limitless. The IMVU Virtual Shop is the largest of its kind, with an inventory of more than 20 million user-generated, VR-ready goods and growing everyday. From collections that include the hottest trends and throwback sneakers to fairy wings and couture gowns, the marketplace allows our users to personalize, customize and stylize their 3D avatars and environments to their hearts' content. With over three million unique users every month, our platform is poised for future growth and available on desktop, tablet and mobile devices.

Founded in 2004 and based in the heart of Silicon Valley, IMVU is led by a team that's dedicated to pioneering the virtual reality industry. IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.

IMVU has been recognized frequently as Best Place to Work in the Silicon Valley. 



  • Please try out our core product before you apply. We’d like you to understand our products and have some understanding of our customers.

  • Please include a cover letter. Make sure to discuss why you are interested in learning more about IMVU. Job applications without cover letters will not be considered.

IMVU is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.