Webmaster Specialist – MEA

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.

As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organizations than any other. We also operate English language teaching schools in Southeast Asia.

We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities.
By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.

Position Purpose:

IDP Education Middle East is looking for a skilled webmaster to be part of the Digital Marketing Department. The successful candidate will be responsible for managing IDP Middle East websites, using the designated content management systems and other marketing tools.

This position is based in New Cairo, Egypt.

Responsibilities:

• Responsible for updating IDP websites, creating and managing web and landing pages through different Content Management Systems (WordPress, Contentful, SAP hybris WCMS).

• Creating and managing IDP events across the region through the event management platform.

• Monitoring and analyzing events' performance regularly.

• Creating and sending email marketing campaigns using different email servers.

• Coordinating with content and graphic design teams to ensure the delivery of new website content.

• Working closely with the global team to update the websites with the updated Products and services.

• Conducting regular website audits to ensure content accuracy, functionality, and overall user experience.

• Implementing SEO best practices to improve website visibility and organic traffic.

• Managing web analytics tools (e.g., Google Analytics) to track website performance and user behavior.

• Troubleshooting website issues and liaising with IDP central team to resolve technical problems.

• Conducting A/B testing on website elements (e.g., CTAs, page layouts) to optimize conversion rates.

• Providing regular website performance reports and insights to relevant stakeholders.

• Staying up-to-date with industry trends, best practices, and emerging technologies in web development and digital marketing.

• Training and supporting other team members in using content management systems and other web tools effectively.

Requirements:

• Bachelor’s degree in any related field

• Excellent English and Arabic language skills

• Previous Experience in managing any CMS is a must.

• Knowledge of HTML is required.

• Previous knowledge of SEO and Google Analytics is a must.

• Excellent communication skills and ability to work as part of a team.

• Knowledge of Photoshop is a plus.