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Web Content Writer – Pakistan

Marketing | Lahore, Pakistan | Full Time

Job Description

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. 

We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.

As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia. 

We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities. 

By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success. 


IDP Education Pakistan is looking for a web content writer to be part of the Digital Marketing Department and support SP and IELTS businesses.

This position provides editorial support to carry out policy, style, and quality of content for the company’s website and other online media. Successful candidate should be a skilled writer and researcher, with an eye for detail and an excellent understanding of the special requirements of web writing and the impact of SEO.

This position is based in Lahore, Pakistan.


Web Content Management

  • Work with SEO team to build content strategy around driving organic traffic and organic enquiries growth
  • Create high quality relevant online content for student placement & IELTS to build IDP online brand presence while generating leads
  • Working with webmasters on variant testing content types to drive conversion rate improvement
  • Identify and fill content gaps and customer needs in the content.
  • Assist the advertising team in developing content for advertising campaigns
  • Creation of compelling headlines and body copy that will capture the attention of the target audience
  • Research industry related topics and create content articles working with SEO specialist to drive organic traffic and enquiries
  • Work with the contributing staff member(s) to ensure that the content is accurate, readable, and in agreement with editorial and graphical style guidelines and published within established deadlines.
  • Translation of content from English to Urdu and vice versa to support websites in multiple languages


Essential requirements:

  • Bachelor’s or Masters degree in Mass communication, English or Journalism
  • 2-3 years’ experience or equivalent exposure to a corporate environment
  • Proven experience in writing content which successfully drives high volumes of organic traffic and enquiries
  • Fluent in English and Urdu language
  • Ability to learn and utilize web-based content management systems on a daily basis
  • Solid understanding of social media channels (Facebook, Twitter, YouTube, etc).
  • Copy-writing for web, producing informative and engaging content
  • SEO knowledge essential
  • Ability to work in a fast-paced environment
  • Must be able to manage multiple projects at once