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Regional SEO Specialist

Marketing | Ho Chi Minh City, Vietnam | Full Time

Job Description

IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and based in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. 

Join us as we grow our team of digital marketing experts across the region to help us build tons of new products to put our customers at the heart of everything we do.  

For more than 45 years our global network of 93 offices has been helping students to study in Australia, Canada, New Zealand, the USA and the UK.  With more than 2,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe. 

We are undergoing a digital transformation and changing the way we support, engage and reach our customers whether they choose to talk with us online, at an event, or in our offices.  Our regional teams in South East Asia have been leading the way in delivering this transformation.



The Regional SEO Specialist will be responsible for driving SEO initiatives leading to organic growth in web traffic and organic enquiries across South East Asia. The SEO specialist would be required to lead the on-page and off-page SEO initiatives, thereby improving company's organic search results.  


  • Analyze current websites and identify areas of improvement 

  • Create and launch SEO campaigns 

  • Implement on-page initiatives like writing effective headlines, Meta descriptions, body copy etc. 

  • Implement off-page SEO content strategies  

  • Improves website rankings in major search engines 

  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines 

  • Compile and present SEO performance reports 



  • Bachelors degree level or equivalent, preferably with some education in web design / development 

  • Experience in the organic search space (min. 3 years) 

  • Strong understanding of basic and updated knowledge on SEO 

  • Strong understanding of Mobile site & local business optimization  

  • Strong understanding of search engine ranking factors.  

  • Experience in off page & content marketing  

  • Proficient in keyword research 

  • Should have good knowledge of HTML, CSS, XHTML, CMS (Content Management Systems), site architecture etc.  

  • Knowledge of responsive web design 

  • Reporting & tracking SEO performance on regular basis 

  • Should have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools (SEM Rush and MOZ)  

  • Experience with A/B and multivariate experiments 

  • Ability & willingness to Learn 

  • Positive attitude 

  • Able to read, analyse and interpret information effectively 

  • Basic IT Skills - MS office 

  • Good verbal and written communication skills – Fluent in written and spoken English and Vietnamese 

  • Content development /writing 

The following would be a bonus:

  • Google Analytics Certification 

  • Experience in the Education or Travel industry 

  • Experience in SEM, PPC, and/or display advertising



IDP helps people to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. We are looking for people who share that passion of making an impact in people's lives. 

IDP Education’s ongoing success comes from our highly committed and caring employees around the globe.  We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.

We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.  We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.