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Regional Digital Marketing Campaign Specialist, South East Asia

Marketing | Bangkok, Thailand | Full Time

Job Description

IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and based in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. 

Join us as we grow our team of digital marketing experts across the region to help us build tons of new products to put our customers at the heart of everything we do.  

For more than 45 years our global network of 93 offices has been helping students to study in Australia, Canada, New Zealand, the USA and the UK.  With more than 2,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe. 

We are undergoing a digital transformation and changing the way we support, engage and reach our customers whether they choose to talk with us online, at an event, or in our offices.  Our regional teams in South East Asia have been leading the way in delivering this transformation.



The Regional Campaign Specialist role will run targeted lead-nurturing digital campaigns to IDP customers. These campaigns should be highly targeted using newly implemented marketing automation software (SAP Hybris Marketing Cloud).  Campaigns will be mostly Email and SMS, however the role may involve other digital channels as well, such as social media. This person will develop, execute, test, and track ongoing campaigns within the South East Asia region for IDP’s business units (Student Placement, IELTS, and English Schools). The role will cover Cambodia, Philippines, Singapore, Thailand, and Vietnam.



Email/SMS Marketing 

  • Responsible for the day-to-day execution of triggered email marketing/SMS campaigns in support of region and business unit objectives, including, but not limited to, email campaign set-up, scheduling, testing, tagging, deployment, and tracking. 

Marketing Content Creation 

  • Ensures marketing materials are high quality, consistent with IDP and IELTS brand guidelines and fit for purpose. 

  • Generate clear, concise, business objective driven creative briefs for content creators and graphic designers. 

  • Collaborate with cross-functional stakeholders to create dynamic, personalized content for highly-targeted/segmented campaigns.  

Analytics and Reporting 

  • Make effective use of CRM and other tools (eg: Google Analytics, etc) to evaluate effectiveness of marketing campaigns and track numbers of qualified leads.



  • Bachelor’s degree in business administration, communications, marketing, or equivalent experience in marketing field
  • Proficiency in email marketing and marketing automation technology

  • Experience with CRM systems

  • Some writing and copy editing ability and experience

  • Good understanding of database concepts and segmentation

  • Strong understanding of email/SMS marketing best practices

  • Working knowledge of HTML / CSS 

  • Strong understanding of email and web metrics, analytics, and ability to analyse and interpret data

  • Experience creating and setting up dynamic and personalized content

  • Skills in Project Management

  • Highly effective planning and organising, managing multiple competing priorities

  • Experience of working with third party vendors 

  • Creative thinker and able to develop contemporary marketing content

  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team 

  • Able to read, analyse and interpret information effectively

  • Fluent in English with excellent communication skills across all key methods – oral (including presentations), written and non- verbal

  • Problem solving skills and able to implement creative solutions to problems

  • Good team player



IDP helps people to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. We are looking for people who share that passion of making an impact in people's lives. 

IDP Education’s ongoing success comes from our highly committed and caring employees around the globe.  We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.

We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.  We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.