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Marketing Content & Communications Specialist

Marketing | Manila, Philippines | Full Time

Job Description

IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and based in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. 

Join us as we grow our team of digital marketing experts across the region to help us build tons of new products to put our customers at the heart of everything we do.  

For more than 45 years our global network of 93 offices has been helping students to study in Australia, Canada, New Zealand, the USA and the UK.  With more than 2,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe. 

We are undergoing a digital transformation and changing the way we support, engage and reach our customers whether they choose to talk with us online, at an event, or in our offices.  Our regional teams in South East Asia have been leading the way in delivering this transformation.




  • Content Creation and Management
    • Spearhead creation of content across all channels, for all business streams of IDP Philippines


  • Outbound Content Creation
    • Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns,  reports, webinars, EDMs, infographics, and other content including consumer-targeted and internal communications material, and content for social media, website and e-mail newsletters 
  • Lead Generation

    • Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content 

  • Collaboration and Co-creation

    • Work with marketing manager and digital specialist to establish closed-loop analytics to understand performance

    • Collaborate with  the marketing team in developing concepts and initiatives that will achieve marketing objectives and support other business priorities 


  • BA/BS degree or equivalent work experience. Business, marketing or communications degree is preferred
  • Must be able to effectively communicate and manage relationships with English speaking international constituents  

  • Must be able to develop English language content fit for an international market 

  • Experienced writer 

  • Past experience in marketing preferred. 

  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. 

  • HTML/CSS, Adobe Creative Suite, Hootsuite,  photo and video editing, video production/direction 
  • Prior experience in the education or travel domain would be a bonus
  • Must be proficient in MS Office (Excel, PowerPoint, Word) 

  • Experience in optimizing content for search engines (SEO) 

  • Experience optimizing content for various digital channels (social media, web, EDM, etc.) 


IDP helps people to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. We are looking for people who share that passion of making an impact in people's lives. 

IDP Education’s ongoing success comes from our highly committed and caring employees around the globe.  We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.

We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world.  We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.