Marketing Automation Specialist
Marketing | Cairo, Egypt | Full Time
IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and headquartered in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are setting out to be the world's leading platform and connected international student community through building tons of new products to put our customers at the heart of everything we do.
For over 50 years our global network of 93 offices has been helping students to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. For more than 5,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.
If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.
The Marketing Automation Specialist is responsible for planning, overseeing and implementing all marketing automation campaigns across Middle East. The Marketing Automation Manager would be required to empower all business lines to build, grow and convert customer relationships through automated marketing and lead nurturing campaigns based on lead scoring at different stages of the customer lifecycle via transactional messaging.
Plan, develop, and execute interactions across the customer lifecycle that drive engagement and conversion
Develop marketing automation campaigns across email, SMS and social to improve efficiency
Understand our customers and segment audiences and optimize campaigns to increase effectiveness
Develop optimized content and messaging, e-mail / campaign templates & editing (HTML), asset tagging & loading in line with the brand guidelines
Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements
Meticulously plan and document the testing plan
Oversee and implement all lead scoring/grading processes and customer nurturing (single or multi touch) campaigns within the automation tool
Ensure cross-browser/e-mail compatibility through testing and software tools
Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audience
Analyse potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point
- Think “out of the box” to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns
- Create online content aligned to influence various customer personas as part of the marketing strategy
- Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives
- Monthly reporting to key stakeholders for standard KPI of marketing automation campaigns
- Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives
- Set performance targets for key performance indicators for team ensuring all delegations are clear
- Regularly meet with country teams to discuss results and push forward best practice
- Manage budget and resource allocations effectively to deliver business priorities
- Exercise appropriate stewardship over IDP assets and intellectual property
- Undertake any other lawful duties as reasonably directed by management
WHAT WE'RE LOOKING FOR
Educated to Bachelor’s degree or equivalent
Demonstrable experience in digital marketing / marketing automation
Creative thinker with ability to define and develop campaigns and templates for e-mail marketing / reports
Experience in building lead nurture campaigns and driving successful marketing outcomes / lead conversions
Highly effective relationship building and relationship management skills
Analytical mind – ability to read, analyse and interpret information effectively
Fluent in English with excellent communication skills across all key methods – oral & written
Knowledge of MS office (excel, PowerPoint) to populate different marketing automation related reports
Experience in working in dynamic global environment
WORKING AT IDP
IDP Education’s ongoing success comes from our highly committed and caring employees around the globe. We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.
We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world. We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.