IDP Facebook Ads and Social Media Specialist
Marketing | Ho Chi Minh City, Vietnam | Full Time
IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and based in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
Join us as we grow our team of digital marketing experts across the region to help us build tons of new products to put our customers at the heart of everything we do.
For more than 45 years our global network of 93 offices has been helping students to study in Australia, Canada, New Zealand, the USA and the UK. With more than 2,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.
We are undergoing a digital transformation and changing the way we support, engage and reach our customers whether they choose to talk with us online, at an event, or in our offices. Our regional teams in South East Asia have been leading the way in delivering this transformation.
Implementation of business development projects and identify & capitalise business development opportunities for IDP.
- Managing advertising calendars and advertising materials to coordinate with event promotion.
- Work with Creative and Marketing teams to generate advertising assets including video, graphics, ad copy, and landing page URLs.
- Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor).
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Support local Marketing team with day-to-day needs.
- Monitor and analyze advertising trends, make optimizations recommendations.
- Stay current with industry best practices and technologies.
- Set up brand awareness, lead generation and nurturing campaign;
Master SAP Hybris Marketing software to run social campaigns; The great outcomes of web leads: improve both quality and quantity; Improve conversion rate from Hot Warm leads to Applied
Be a part of team to develop the content, design, promote and implement IDP social marketing activities Measure outcomes of all social marketing activities and provide optimized solutions Prepare Facebook insight reports to team and superiors Informative IDP and competitors’ fanpages analysis Build team work spirits Contribute creative and innovative ideas
Technical & Professional Knowledge
2+ years experience working directly for an advertiser, agency, ad tech or social media platform. 2+ years experience managing digital media including Facebook campaigns on Power Editor or similar platform Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members. Ability to create compelling ad copy that finds all the customers and sells all the things. Superior collaboration and teamwork skills; experience working with cross-functional teams. Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines. Intermediate to advanced skills in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides) and data analysis tools (MySQL). Positive attitude and hunger for learning and getting your hands dirty. Bachelor’s Degree preferred in relevant area (Business, Econ, Math, Statistics, Engineering, etc). Social marketing plans are implemented in line with KPIs (online registrations, new web lead, new hot warm lead) Increased IDP’s share of voice Increased awareness of IDP as a brand
Solve work problems professionally & effectively Perform jobs efficiently
High efficient performer
Keep track of any emerging problems & solve them as early as possible
Sound solution provided Solutions produced efficiently (minimise risk taking losses for company)
Displays good listening and writing skills
Communicate professionally with superior, peers, partners, clients, customers and suppliers
Effective work outcome Good rapport with internal and external customers and associate partners Minimum misunderstanding
WHAT WE'RE LOOKING FOR
- Knowledge of social marketing and statistical analysis
- Strong administration and organisational skills
- Competent written and oral communication skills
- Ability to handle multiple projects, and effectively manage time
- Strong attention to detail and accuracy
- Learning agility
- Committed to excellence
- Tech savvy
WORKING AT IDP
IDP helps people to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. We are looking for people who share that passion of making an impact in people's lives.
IDP Education’s ongoing success comes from our highly committed and caring employees around the globe. We encourage teamwork in order to leverage our people's diverse talents and expertise through effective collaboration and cooperation throughout our business.
We strive to provide a working environment where people are encouraged to excel, be creative and seek new ways to solve problems, take initiative, generate opportunities and be accountable for their actions.
We believe in developing dynamic, inclusive work places that encourage and celebrate cultural differences and views, and provide opportunities for personal, professional and career development all around the world. We respect diversity in our people: their ideas, work styles and perspectives as well as offering flexibility to ensure employees enjoy a satisfying balance of work and personal life.