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Digital Marketing Specialist

Marketing | Melbourne, Australia | Full Time

Job Description

POSITION PURPOSE

The Digital Marketing Specialist has full accountability for IDP Australia’s digital channels, and the responsibility of ensuring they are delivering the lead volumes set by the business, that will allow our regional offices to meet their financial targets.  As IDP embarks on a digital transformation, this role is critical to underpinning the digital marketing capabilities of the marketing function for Student Services Australasia.  The role is intended to devise and deploy market leading customer retention and acquisition strategies utilizing IDP’s current and future technology and database, and identify new, innovative, cost effective customer acquisition methods.

Essential Requirements

  • Qualified in marketing, or related field (certificate, undergraduate or postgraduate),
  • Minimum 2 years’ hands-on experience in digital marketing
  • Ability to drive multi-channel & cross-device leads acquisition strategy
  • Ability to execute and analyse drip marketing campaigns
  • Proven experience and success in SEM and SEO
  • Expertise in social media marketing and paid advertising
  • Expertise in leads acquisition tools, tracking & analytics
  • Results driven, with a sales mind and willingness to go above and beyond
  • Creative and innovative – an ability to keep up to date with and utilize new technologies and opportunities
  • Exceptional attention to detail
  • Experience in content marketing and usage of CMS
  • Excellent interpersonal and communication skills
  • A team player
  • Ability to prioritise and manage competing deadlines
  • Ability to work under pressure

Desirable

  • Experience in International Education sector highly desirable