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Digital Marketing Officer

Marketing | Ho Chi Minh City, Vietnam | Full Time

Job Description

Career Opportunities at IDP Education

(Ho Chi Minh Office)

IDP Education Pty Ltd (IDP) is a global company offering student placement and English language testing services. Using its network of over 80 student offices in 25 countries, IDP places international students into educational institutions of Australia, UK, United States, Canada and New Zealand.

IDP has a demand to recruit the following position:

Digital Marketing Officer 

 (Full time) 

JOB DESCRIPTION:

Key responsibilities for this position;

  • Plan, develop and execute Facebook ads and Google ads/PPC campaigns
  • Identify our buyer persona to better target identified audiences
  • Be involved in audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Identify problems and deficiency and implement solutions in a timely manner
  • Work with Designers, Web Admin and Content Specialist to generate advertising assets including video, graphics, ad copy, and landing page URLs.
  • Work with Contact Center to ensure lead flow and lead qualification to timely optimize campaign.
  • Conduct A/B tests in ads to understand contributing factors that drive the business forward.
  • Monitor and analyze advertising trends to optimize Facebook and Google campaigns to cost per qualified lead.
  • Stay current with industry best practices and technologies.
  • Maintain active relationships with Facebook and Google account to make strategic adjustments to advertising strategies and campaigns.
  • Make monthly payment and support team with other marketing activities.

 

REQUIREMENT

  • Demonstrated experience (min. 3 years) in digital performance platforms with positive, measurable results..
  • Ability to create compelling ad copy that finds all the customers and sells all the things.
  • Superior collaboration and teamwork skills; experience working with cross-functional teams.
  • Project management experience and adaptability
  • Proficient in MS Office software (Word, Excel, Power point) and Facebook insights
  • Analytical thinking with strong math skills, Strong administration and organizational skills
  • Competent written and oral communication skills in both Vietnamese and English
  • Bachelor’s Degree preferred in related field (Marketing, Digital Media, Communications, etc); Facebook Blueprint. Adwords Certification is a plus

 BENEFITS:

  • 13th month salary.
  • Bonus in the end of year.
  • High incentive monthly.
  • English Training scholarship for staff and family in ACET
  • 15 working-day recreation leave, 10-day sick leaves.
  • Annual medical examination.
  • Staff development & training.
  • Outing Trip.
  • Other benefits according to IDP’s policy.