Area Marketing Director
Marketing | Toronto Division, Ontario, Canada | Full Time
About the role:
IDP is a pioneer in international education services and one of the top 100 businesses listed on the Australian stock market. Canada and Latin America are of strategic importance to IDP’s future growth, so we are seeking a highly capable Marketing Director to take up this newly created role to lead our efforts in these markets.
This role reports to the Director Canada/Latam, is a member of the Area Leadership Team, and is based at our Yonge and Eglinton offices in Toronto. The Area Marketing Director will be responsible for building and execution of all online and offline marketing initiatives to ensure agreed pipeline, volume and financial KPI’s. are achieved.
What you will do:
- Deliver the marketing strategy for IDP’s operations in Canada and Latin America, taking advantage of both IDP’s global business strategy and your own experience in service industries
- Lead your team to translate agreed strategies into practical and deliverable execution, driving IDP Canada/Latam’s KPI’s.
- As part of the senior leadership team, help drive IDP’s evolution into an agile, digital-enabled and customer-led business
- Be the leading voice of our customer at the Area leadership table.
- Establish a culture of collaboration and co-creation with customers, clients, partners and other relevant bodies to deliver meaningful participation and strong outcomes aligned to business strategy
- Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives.
- Create an environment that delivers opportunities for collaboration and co-operation across country and global teams.
- Role model a culture of iterative improvement where teams continually test and evolve the model to ensure growth ahead of the competition.
- Ensure effective multi-channel online marketing campaigns to achieve traffic & web lead generation targets for student placement.
We are excited about you because…
- You have previous experience developing and implementing winning Marketing strategies in a dynamic business
- You understand the opportunities and challenges of digitally led marketing in both the Canada and LATAM markets
- You are great at building and maintaining strong and trusted relationships with internal and external stakeholders
- You’re a natural and inclusive leader, who has previously built high performing marketing teams that were instrumental in enabling an organisations growth journey.
IDP’s vision is to build a global platform and connected community to guide international students along their journey to achieve their lifelong learning and career aspirations.
To achieve this, IDP is transforming the way international student recruitment services are delivered.
Together with our customers, we are co-designing a digital platform that connects our students with people, courses, services and employers so they can pursue their journey with clarity and confidence.
To put it simply, we will become the bridge that connects students from where they are today, to where they aspire to be.