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ACET Country Manager

English Language Teaching | Ho Chi Minh City, Vietnam | Full Time

Job Description

Position Purpose

The Country Manager has an overall responsibility for the ACET business in Vietnam. The Country Manager leads management teams in both HCMC and Hanoi offices to achieve the organisation’s business goals.  The role sits within Vietnam management team and reports directly to the Country Director, Vietnam.  Some of the Key Responsibilities are

  1. ELT Business Development
  2. ELT Sales and Operations
  3. Teaching quality standards and customer experience
  4. Financial Management
  5. Partnership Management (INSEARCH)
  6. People leadership and development
  7. Regional Participation

What you will do

Business development: 

  1. Drive business and revenue growth
  2. Develop and execute the annual and 3-5year business plans
  3. Monitor performance and take remedial action where necessary
  4. Report against business plan execution to IDP and INSEARCH

Sales and Operations:

  1. Drive the team to deliver set sales targets
  2. Develop a strong pipeline of potential students
  3. Align all marketing initiatives to delivering targets and strengthening the brand
  4. Effective management of the operation and resource allocation to meet targets

Teaching Quality Standards and Customer satisfaction:

  1. Lead the team to ensure high academic standards and student satisfaction levels
  2. Set targets, monitor and report on results
  3. Ensure high levels of customer service
  4. Lead DOS (Director of Study) and liaise with UTS: Insearch on program and curriculum development

Financial Management

  1. Accountable for the overall profitability of the operational activities of the business
  2. Full P&L accountability
  3. Effective management of operational budgets


  1. Provide positive and professional leadership to the team,
  2. Develop capability within the business

Stakeholder management:

  1. Maintain strong effective working relationships with all key stakeholder groups
  2. Effective partnership management

Regional participation:

  1. Good Practice sharing and adoption
  2. Opportunity identification, development, bidding, execution

 Key challenges for this role include:

  1. Maintaining a high level of trust and team spirit and camaraderie with the country leadership team while challenging the performance of team;
  2. Driving the implementation of commercially focussed business planning principles and developing innovative growth strategies to expand an established business
  3. Developing a sales culture in balance with the need to meet customers’ requirements
  4. Balance commercially focussed business principles with high levels of customer service
  5. Building management capacity and capability across the country to ensure a high level of business management skill, aligned KPI’s, personal accountability, ownership and contribution to the business’s growth without losing sight of the day to day needs of the business
  6. Building and establishing relationships and partnerships with other ELT centres in SEA and working collaboratively to meet organisation goals. Increasing cooperation between countries and leveraging knowledge, skills and resources across countries

What you will need to have

1. Demonstrated experience (minimum 7 years) in business and operational management with strong commercial drive. Be able to analyze, interpret and communicate information effectively

2. Degree qualified in Business Administration or other related field. MBA preferred.

3. Highly effective planning and organizing skills, ability to manage multiple competing priorities

4. Problem solving skills and be able to implement creative solutions to problems

5. Be a good team player

6. Background in English Language Teaching or management of commercial education is preferred

7. Experience in management of multiple offices

 Who we are?

IDP Education is a global leader in the international education industry, which operates a number of related business lines including international student placement, English language testing, and English language Training.  We are a rapidly growing global organization with ambitious future expansion plans.

IDP Education is a publicly listed company in Australia. Education Australia, a company representing 38 prestigious Australian Universities, owns 50% of the shares in the business with the remaining 50% held by public investors.

We strive to continuously develop our dynamic, inclusive workplaces, we encourage and celebrate cultural differences and views, and we provide opportunities for personal, professional and career development. Our Brand Values recognise our Expertise, Quality, Caring, Integrity and the Communities we work within.

IDP Education has been involved in English language teaching since 1988. Today it runs English language schools in Thailand and Cambodia, and partners with UTS: INSEARCH in the Australian Centre for Education and Training (ACET) in Vietnam.