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Internal Application: Social Media Manager

Marketing | Bangalore, India | Full Time

Job Description

Role: Social Media Manager

Experience: 2-5 years of work experience. Bachelor’s degree in Marketing, Mass Communications, English or a related field.

Skills Required:

  • English speaker

  • Excellent written English skills

  • Proven ability to author original content and edit content created by other resources (provide work samples)

  • Self starter. Ability to plan and execute on a consistent basis.

  • Knowledge of A/B testing and traffic optimization best practices

  • Experience with visual design and web development

  • Working knowledge of SEO best practices

Preferences:

  • Ecommerce or Retail market experience

  • Experience with all major social media platforms in a B2B setting (especially LinkedIn, Twitter and Facebook, Youtube/Vimeo)

  • Experience working in a startup environment

  • Experience managing third party content providers (artists, video)

  • Experience buying advertising (Google Adwords, other media buying)

  • Ability to use Photoshop, Illustrator and video editing software

  • Proven “growth hacking” experience

  • Experience with AHREF’s and/or social media tracking tools

 

Job Brief

 

We are looking for a talented and outgoing Social media manager to administer our B2B social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

 

Job Description

 

The Social media manager will administer the company’s social media marketing and advertising. Administration duties include but is not limited to:

 

  • Campaign planning and goal setting

  • Development of brand awareness and online reputation

  • Content management for social media

  • SEO (search engine optimization) and generation of inbound traffic

  • Cultivation of leads and sales

  • Ongoing delivery of newsletter and list maintenance


The Social media manager must be a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.


The Social media manager must be able to communicate the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). Creating and managing content is a key part of the Social Media Manager’s Job Description.


Content management duties include:

 

  • Administrate the creation and publishing of relevant, original, high-quality content.

  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

  • Create and manage a regular publishing schedule.

  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

  • Promote content through social advertising.

Analyze and optimize awareness campaign