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Digital Marketing Specialist

Marketing | Murray, UT | Full Time

Job Description

About us:

Our mission is to use software and analytics to bring transparency to the opaque world of jewelry. We are backed by leading VCs including Khosla Ventures, Maveron, CSC, and Crosslink.

Note: we acquired the domain name (Ice.com) 2 years ago (it is unrelated to the previous company).

A few reasons why you should be interested in this opportunity:

  • The jewelry industry is a fragmented, $80B market (in the US alone), growing at 5%+ annually, that software has yet to disrupt

  • You will be joining an awesome team with minimal egos

  • We are extremely data-driven and technology/software is in our DNA. You won't be a second-class citizen here, guaranteed

  • We don't have time for jerks or politics

  • Competitive compensation package

  • Small (15-person) and agile team

What we’d like to see:

  • Bachelor’s Degree in Finance, Business, Marketing or other analytically focused major (in lieu of a degree, 2-4 years of relevant work experience is acceptable)

  • 1+ years digital marketing experience

  • Analytical mindset: when you eat at a restaurant, you analyze their revenues, contribution margins, and net profit while you're waiting for your food, unless you're on a date, of course.

  • Experience advertising on Google's AdWords platform (PPC, Display, Retargeting, Product Listing Ads, Google AdWords Editor)

  • Experience advertising on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)

  • Experience with online analytics tools (Adobe Analytics, Google Analytics)

  • Experience with campaign performance optimization, funnel optimization, creative testing, and ROI calculation

  • Extensive experience with Excel

  • Willingness to wear many different hats

  • Bonus Points: A love for and/or understanding of jewelry!

  • You have successfully managed A/B testing and UX testing campaigns

  • Experience with statistical methods and models

  • Copywriting/Copy Testing

  • Photoshop

  • SQL skills

Initial Responsibilities Include:

  • Manage Ice.com’s user acquisition campaigns across multiple advertising platforms - Google AdWords, Bing Ads, Criteo Retargeting

  • Manage paid campaigns on social ad networks (Facebook, Twitter, Pinterest, Instagram, etc.)

  • Work with large data sets to create and deploy analytical frameworks to optimize campaigns and targeting based on performance metrics

  • Analyze data to Improve user acquisition strategy, optimize campaign performance for ROI and volume, and create bidding/targeting methodologies

  • Handle multiple projects while managing significant monthly budgets and high volume of traffic

  • Report weekly results and recommendations to the management team

Some of our Perks:

  • Entrepreneurial culture

  • Great Health, Vision, and Dental Care plans

  • Ability to learn and be exposed to some of the most sophisticated analytics tools in the industry

  • Jewelry discounts for yourself, friends and family ;)

Compensation:

Contingent upon experience and qualifications. Performers that can get things done right will be rewarded including monthly KPI bonuses.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.