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Senior Marketing Manager, CPC

Marketing | New York, NY | Full Time

Job Description

Sr Marketing Manager, CPC

As a division of IAC (Nasdaq: IAC), IAC Applications brings together a unique collection of award-winning technology companies to form one of the world’s largest distributors of utility applications, with its products downloaded more than one million times a day across desktop, browser and mobile devices.

Apalon is one of the leading mobile development companies with a portfolio of popular apps that reaches more than 20 million monthly active users. Apalon's award-winning portfolio includes well-known titles such as Weather Live, Speak & Translate, and Pimp Your Screen. The Apalon team is passionate about creating beautiful and useful Android and IOS apps that bring great mobile experiences to millions of people around the world. Learn more at

As the CPC Sr. Marketing Manager, you will be accountable for both day-to-day and long term coordination and management of the company's in-house media buys, including paid search and display. This includes responsibility for the management of publisher accounts as well as other marketing activities.


Key Duties/Responsibilities

  • Financial: Ownership of CPC financial results. Emphasis on managing to spend, margin and profit goals

  • Relationship: Management of CPC team and publisher relationships.  Serve as escalation point. Solve problems. Build strong sustainable relationships

  • Campaign: Oversee day to day campaign bid management strategy and execution. Ensure team is hitting established KPI goals and growing net revenue

  • Biz Dev: Build strategic publisher relationships to increase efficiency and results. Open new distribution channels, optimize to efficiency and scale


Knowledge & Skills

  • Must be well-versed in the mobile user acquisition/marketing space with regards to mobile platforms & networks Search Engine Marketing techniques

  • Bachelor's Degree required; Marketing Degree preferred

  • 5+ years of experience in mobile marketing with a focus on direct response

  • 2+ years of experience managing and developing a team

  • Fluent in the digital landscape.  Solid understanding of performance marketing, conversion and online customer acquisition

  • Strong analytical and reporting skills.  Experience in forecasting

  • Experience in using third party attribution partners

  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.

  • Demonstrate problem-solving capabilities and intellectual curiosity.

  • Demonstrates strong attention to detail


IAC Applications is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


As an IAC company (Nasdaq: IAC), IAC Applications is part of a family that includes many of the most successful media and internet brands in the world, including, HomeAdvisor, Vimeo and The Daily Beast.  IAC is consistently ranked in Fortune magazine’s list among the world's most admired companies in the Internet Services & Retailing sector.