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Senior Manager, Global CPC Marketing

Marketing | New York, NY | Full Time

Job Description

Senior Manager, Global CPC Marketing

At Ask Applications, we conceptualize, develop and strategically market unique digital applications for online audiences across a diverse range of interests.  Our applications enhance web experiences in ways that are important to the millions of users who interact with us each day.

As an IAC company, Ask Applications is part of a digital family with some of the most successful media and Internet brands in the world, including, Vimeo and Recently ranked fourth in Fortune magazine’s world's most admired companies list in the Internet Services & Retailing sector, we provide incredible career opportunities for our team in a supportive, collaborative and fun work environment.

The Senior Manager is key to the company’s future growth.  They will be responsible for the top-to-bottom management of our in-house accounts as well as for other marketing activities. 

Key Duties/Responsibilities

  • Manage a multi-million dollar portfolio of direct response products across biddable media campaigns.  This includes major Ad Networks (i.e. Google Paid Search & Display), Retargeting, SSPs, Media Mgmt Systems, etc
  • Own the marketing roadmap, including campaign planning, optimization implementation, bid & budget management and performance review
  • Leverage both proprietary and third party tools to track, report and analyze all initiatives and campaigns
  • Grow and optimize the portfolio through testing (A/B and Multivariate) with ad copy, image ads, landing pages, etc
  • Develop near and long-term account strategies that increase revenue, site traffic, conversion and net earnings
  • Integrate strategies and recommendations into other active marketing channels such as 2nd Tier CPC markets and Social Media
  • Contribute to multiple cross-collaborative team goals involving international expansion, new product testing, creative development, and improvement of proprietary technologies
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research

Knowledge & Skills

  • Bachelor's Degree required; Marketing Degree preferred
  • 5-7+ years of experience in search and display marketing, with a demonstrated track record of success in developing and managing direct response campaigns
  • Fluent in media landscape, including performing competitive analysis, keyword/targeting development, tracking tools, bid-management platforms and reporting tools
  • Established record of analyzing marketing metrics and translating them into quantitative evaluations
  • Strong Excel and Powerpoint skills
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Preferred: Google Analytics, programmatic, product ideation & evaluation, INTL localization rollout

Please note: Training takes place in Yonkers for 3 months and up to 25% travel is required thereafter.


IAC Applications is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


As an IAC company (Nasdaq: IAC), IAC Applications is part of a family that includes many of the most successful media and internet brands in the world, including, HomeAdvisor, Vimeo and The Daily Beast.  IAC is consistently ranked in Fortune magazine’s list among the world's most admired companies in the Internet Services & Retailing sector.