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Mobile User Acquisition Manager - Apalon

Marketing | New York, NY | Full Time

Job Description
About Apalon
Apalon, part of IAC Applications, an IAC Company (Nasdaq: IAC) is a leading mobile development company with one of the largest and most popular app portfolios in the world, reaching more than 40 million monthly active users. Apalon produces top-rated, award-winning mobile experiences for global audiences, designing products that help enhance the lives and productivity of customers. Recognized by the Google Play Awards and Webby Awards, Apalon is repeatedly listed as one of the top 10 non-game developers in the number of application downloads on the App Store, Google Play, and other stores, according to AppAnnie. Apalon's portfolio includes popular titles such as Weather Live, Productive, Coloring Book For Me, Good Morning Alarm Clock, and SnapCalc. Learn more at

Apalon is looking for an experienced Mobile User Acquisition Manager who will lead and drive customer acquisition and engagement across multiple channels. You will manage paid acquisition campaigns including strategic planning, campaign creation and optimization across Google, Facebook, Apple Search, and a wide variety of other networks. You will also be responsible for testing new channels & growing our subscriber base inline with LTV & cost targets. We’re looking for someone who is data-driven and a strong creative thinker. This position reports into the Senior Director of Marketing, and will play a pivotal role on a growing marketing team.

  • Manage mobile performance marketing campaigns across multiple ad networks including Facebook, Instagram, Google & Apple Search - campaign set up, optimization, and budget
  • Monitor, optimize, and report performance on campaigns on an ongoing basis
  • Meet new customer acquisition targets, CAC and revenue goals while managing to an efficient budget and LTV
  • Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities - including creative testing, product enhancements, pricing, audience development
  • Research, evaluate, and test into new user acquisition channels
  • Work closely with Marketing, Creative, Product & Analytics on campaign development & testing
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting as needed
Required Experience
  • Proven track record increasing & scaling customer acquisitions while driving down customer acquisition costs
  • Strong communication skills & an analytical background with a bias for developing data-driven solutions
  • Highly collaborative - with experience working cross functionally with internal & external teams including Product, Analytics, Finance, Creative to share best practices and inform testing initiatives
  • Thrives in an entrepreneurial environment - exhibiting an enthusiastic, flexible and innovative approach to acquisition
  • Proficient in platforms such as Google Ads, Google Analytics, Adjust, Looker

General Requirements

  • 3+ years of acquisition marketing experience with demonstrated proficiency successfully managing mobile performance marketing campaigns across Google UAC, Facebook, Apple Search, and other ad networks
  • Demonstrated ability to manage and optimize acquisition budgets
  • Fluency in KPIs such as CPI, CPA, CVR, CPC, CPM and LTV
  • Advanced knowledge of Microsoft Excel (data analysis, pivot tables)
  • Success driving incremental volume & returns from creative development/testing and audience development
  • Direct to consumer mobile subscription experience 

*We embrace our diversity and strive to create an inclusive environment for all.

As an IAC company (Nasdaq: IAC), IAC Applications (Ask Applications, Apalon, Daily Burn, Slimware) is part of a family that includes many of the most successful media and internet brands in the world, including Match Group, Vimeo, HomeAdvisor, & DotDash.  IAC is consistently ranked among Fortune magazine’s World's Most Admired Companies in the Internet Services & Retailing sector.