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Marketing Coordinator - Programmatic

Marketing | Yonkers, NY | Full Time

Job Description

Marketing Coordinator - Programmatic 

The Ask Applications B2C team creates customized browser applications for consumers. Our mission is simple; to make cool software that makes life easier in just a few clicks. Our consumer products such as Television Fanatic and Gaming Wonderland reach millions of users across the globe each day.

The Programmatic Associate is key to the company’s future growth. They will be responsible for assisting with the management and implementation of the company’s programmatic marketing activities.

 

Key Duties/Responsibilities

  • Assist with the planning, building and execution of a portfolio of RTB programmatic campaigns

  • Review and analyze campaign performance to provide recommendations for optimizations based on insights gathered

  • Track and monitor campaign optimizations to understand and report impact of campaign adjustments

  • Learn and implement additional RTB and programmatic tactics to improve performance against margin and drive scale for campaigns

  • Perform administrative tasks related to programmatic billing and vendor onboarding, file creation and media plan management

  • Compiling weekly and monthly performance reports

  • Managing creative and programmatic support tickets

  • Participate in critical cross-channel collaboration efforts to leverage learnings from other channels and share programmatic insights to improve the company’s overall marketing health

  • Research and stay abreast of industry trends to assist with internal education and cross-departmental projects

 

Knowledge & Skills

  • College degree preferred but comparable work experience will be considered

  • Ability to learn new concepts and technologies quickly

  • Strong Excel and Powerpoint skills

  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment

  • Strong organizational, analytical and critical thinking skills

 

*We embrace our diversity and strive to create an inclusive environment for all.

 

"We're improving YOUR digital landscape, by intense collaboration"

Spend a few minutes with our amazing people and you'll see why they commute up to Yonkers, NY!  This is IAC Applications: unscripted, unfiltered, in all of our quirkiness and Ping Pong-ing intensity.  We love what we do, and how we do it. Check out what makes us unique and get a taste of what it's like to build a career here! https://www.youtube.com/watch?v=F8Cib1NPjrc

IAC Applications, an IAC Company (Nasdaq: IAC), brings together a unique collection of award-winning software companies to form one of the world’s largest distributors of utility applications, with its products downloaded more than one million times a day across desktop, browser and mobile devices.