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Affiliate Marketing Manager

Marketing | New York, NY | Full Time

Job Description

Affiliate Marketing Manager

As a division of IAC (Nasdaq: IAC), IAC Applications brings together a unique collection of award-winning technology companies to form one of the world’s largest distributors of utility applications, with its products downloaded more than one million times a day across desktop, browser and mobile devices.

Apalon is one of the leading mobile development companies with a portfolio of popular apps that reaches more than 20 million monthly active users. Apalon's award-winning portfolio includes well-known titles such as Weather Live, Speak & Translate, and Pimp Your Screen. The Apalon team is passionate about creating beautiful and useful Android and IOS apps that bring great mobile experiences to millions of people around the world. Learn more at www.apalon.com.

An instrumental element of the marketing team, the Marketing Manager will help develop mobile marketing campaigns on our affiliate marketing efforts. With a laser-sharp focus on driving paid traffic and qualified conversions, the Manager will lead in launching, monitoring and optimizing performance-based campaigns, including keyword research, ad optimization, ad testing, campaign management and day-to-day partner management.

Key Duties/Responsibilities

  • Financial: Ownership of CPA financial results. Emphasis on managing to spend, margin and profit goals

  • Relationship: Management of CPA affiliate partner relationships.  Solve problems. Build strong sustainable relationships

  • Campaign: Oversee day to day campaign bid management strategy and execution. Ensure accounts are hitting established KPI goals and growing net revenue

  • Biz Dev: Build strategic affiliate relationships to increase efficiency and results. Test new affiliate partners, optimize to efficiency and scale

 

Knowledge & Skills

  • Fluent in the digital landscape.  Solid understanding of performance marketing, conversion and online customer acquisition.

  • Bachelor's Degree required; Marketing Degree preferred.

  • 3+ years of experience in mobile marketing with a focus on direct response.

  • Strong analytical and reporting skills.  Experience in forecasting.

  • Experience in using third party attribution partners

  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.

  • Demonstrate problem-solving capabilities and intellectual curiosity.

  • Demonstrates strong attention to detail.

 

IAC Applications is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

As an IAC company (Nasdaq: IAC), IAC Applications is part of a family that includes many of the most successful media and internet brands in the world, including About.com, HomeAdvisor, Vimeo and The Daily Beast.  IAC is consistently ranked in Fortune magazine’s list among the world's most admired companies in the Internet Services & Retailing sector.