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Social Media Manager, Retail

Marketing | New York, NY | Full Time

Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

The Social Media Manager, Retail will be responsible for maintaining the Holistic Industries’ current Liberty Cannabis and associated retail store social media accounts to drive new and existing customers into Liberty retail stores. The Social Media Marketing, Retail position will focus on building brand presence, creating dynamic content, educating customers, engaging our community, and facilitating customer service issues. This skilled social media guru and communicator with a deep understanding of social voice, tone, style and creative storytelling is a key part of our marketing team.  This role requires a detailed understanding of publishing tools, analytics tools, and social marketing technology, as well as all native platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, and beyond).  

The Social Media Manager, Retail must be able to demonstrate a clear ability to develop tactics and campaigns that drive the business goals: audience growth, engagement, reach, maintenance, churn mitigation and more. A knowledge of the cannabis industry and its complex marketing & advertising regulations is preferred.  

  • Build and implement goal-oriented social media programs across appropriate channels, including Facebook, Instagram, Snapchat, YouTube and other emerging social media platforms 

  • Collaborate with retail store management to build local content into the national content feeds highlighting our local stores, and product highlights   

  • Execute social media publishing strategies ensuring that all posts are accurate, punctual, safe, adhere to State regulations, and on brand. 

  • Develop and post content to social media sites that is compliant with state regulations, as well as Facebook and Instagram community standards. 

  • Create unique and compelling content that drives retail acquisition of Liberty Retail across social media platforms. 

  • Develop plans, influencer partnerships, local communities/groups, tools, and agencies that help achieve business goals. 

  • Manage relationships with external agencies/design teams to brief and manage original content for distribution. 

  • Manage daily social communication, consumer listening and response, sentiment analysis and inquiries. 

  • Monitor and engage in retail-related online conversations. 

  • Partner with customer service to respond to all social media questions, comments, and direct messages in a timely and appropriate manner, while providing best in class customer service. 

  • Develop monthly reports focusing on core insights and learnings that will be delivered and monitored by the executive Marketing team  

  • Physical Requirements of the Job

About You:  


  • Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state marijuana licensing regulations.


  • Bachelor’s Degree in communication, marketing or similar 

  • 3+ years of social media marketing campaign management, publishing, editorial, content creation and distribution required (in-house or agency). 

Required Knowledge and Skills: 

  • Understanding of or open to learning about cannabis social culture in both the medical and recreational markets 

  • Technical knowledge and understanding of social media platforms, metrics and tracking, including Sprout Social 

  • Excellent communication, collaboration, and planning skills with meticulous attention to detail 

  • Strong understanding of how brands can participate in social media in an authentic way 

  • Expert understanding of internet, social and meme culture and how to credibly and sensitively work within it whilst maintaining brand safety. 

  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines. 

  • Ability to collect, analyze and use social data to effect change. 

  • Familiarity with Sprout Social, Hootsuite, Photoshop, and/or InDesign. 

  • Excellent written and verbal communication skills. 

  • Knowledge of the cannabis industry and its complex marketing & advertising regulations is preferred 

  • Understanding of social media platform rules and regulations with cannabis. 

  • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint 

  • Strong attention to detail, highly motivated, self-directed, and innovative 

  • Professional demeanor, strong work ethic