Social Media Coordinator
Marketing | Michigan | Temp to Full Time
At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners.
We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.
Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.
Our well-established company is growing rapidly and adding to our team of professionals and specialists. Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest.
Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About the Job:
We are looking for a qualified Social Media Coordinator to join our marketing team. Ultimately, you will collect original in-store content (products, in-store activities or events, employee interactions, and more), suggest creative ways to attract more customers and promote our brand, Liberty Michigan in the most compliant and authentic way possible.
Must have knowledge of cannabis industry – specifically within the Detroit and Ann Arbor markets
Research audience preferences and discover current trends – specifically within the Detroit and Ann Arbor markets
Create engaging text, image and video content
Design posts to sustain customer’s curiosity and create buzz around new products, product drops, in-store activities or events, and more
Work with Customer Marketing Manager in building social campaigns and strategies
Knowledge of building Influencer program and/or strategy
Respond to customers in a timely manner through Sprout Social
Monitor, track and report on feedback and online reviews
Coordinate with Customer Marketing Manager and Creative Agency
Liaise with Retail Team at Liberty Detroit and Liberty Ann Arbor
Provide link to social profiles that you have worked on
Create Content Calendar for 1 week’s-worth of content that best represents the Detroit and Ann Arbor markets (3 posts)
Write copy, choose images, create hashtag strategy, build posting schedule (time of day and day of week)
Physical Requirements of the Job: May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Long periods of sitting. Long periods of screen use. Moderate to loud exposure to noise level. Some travel for event participation. Must be able to lift, carry and balance up to 30 pounds when assisting with photo shoots and/or events.
Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state marijuana licensing regulations.
BS/BA degree in Marketing, relevant field or equivalent experience
Photography or videography skills a plus
Experience in multiple social media platforms (*Instagram is a must)
Required Knowledge and Skills
Ability to identify and track relevant community KPIs
Excellent communication skills
Excellent writing skills
Ability to deliver creative content (text, image and video)
Hands on experience with social media management platforms (Sprout Social is a must)
Attention to detail, critical-thinker and problem-solve