Retail Marketing Manager
Marketing | New York, NY | Full Time
At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners.
We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy.
Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.
Our well-established company is growing rapidly and adding to our team of professionals and specialists. Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest.
Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About the Job:
The Retail Marketing Manager (Brand Manager of Retail) position will play a key role in the day-to-day management and execution of the go-to market strategy for the Liberty Retail Campaigns and local events driving new customer acquisitions.
The Retail Marketing Manager (Brand Manager, Retail) role manages and executes robust marketing efforts for Liberty Retail in close partnership with Liberty Cannabis Cares. This person will be involved in pre-launch and launch marketing retail efforts, working closely with cross-functional retail management, media and creative teams. This role includes working closely with the retail Directors to plan and execute events that support local branding, lead generation and other Marketing initiatives. The Marketing Manager is an expert at identifying the right messaging / content and amplifying it across touchpoints.
The ideal candidate is cannabis market conversant, accountable, self-motivated, and a great problem solver.
Liberty Retail New Customer Acquisition:
Manage day to day projects in close partnership with creative agencies to ensure on time and on budget execution.
Coordinate and execute retail event assets. Logistics can include booking booth and meeting space, creating registration badges, and event communications.
Responsible for retail media asset development, including developing briefs for digital and print promotions and ensuring assets are set up for optimal performance, on time, and all necessary approvals obtained
Reporting: Monthly communication of retail media KPI performance to broader cross-functional team in partnership with manager.
Liberty Retail Customer Conversion:
Manage the creation of retail marketing collateral, including brochures, in-store displays, swag/promo order, booth materials, and event communications as it relates to various campaigns.
Responsible for Libertycannabis.com updates, optimization and KPI tracking to drive cart reservations
Plan and execute weekly retail emails and text messaging in partnership with retail team and agency partners
Collaborate with retail department and agency to maintain the deals/promo calendar for text and email
Support local retail events in partnership with the Liberty Cannabis Cares and Director of Events
Regular check ins with the retail team on asset delivery timing
Maintain up to date retail Marketing budgets, and provide monthly updates to manager and team
Monthly retail KPI performance to broader cross-functional team in partnership with manager
Physical Requirements of the Job: Long periods of prolonged use of office equipment including computers and phones. May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Must be able to occasionally lift up to 25 pounds.
Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state marijuana licensing regulations.
Bachelor's degree in Marketing or Business
3+ years of relevant retail marketing experience
Required Knowledge and Skills:
Knowledgeable in all areas of marketing, including the ability to implement measurable marketing programs on time and on budget
Cannabis market conversant
Ability to innovate, develop and execute against all product initiatives
Ability to work collaboratively across functions, work independently, and take initiative when appropriate
Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
Strong organizational and time management skills: ability to work on multiple projects simultaneously that are deadline sensitive and detail oriented
Working knowledge of Mailchimp or comparable email client
Excellent written and verbal communications skills
Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint
Strong attention to detail, highly motivated, self-directed, and innovative
Proven ability to identify, analyze, and solve problems, showing a track record of making business decisions using relevant data and insights
Project management skills
Ability to work collaboratively in a team environment