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Regional Manager - Wholesale Customer Success

Sales | Los Angeles, CA | Full Time

Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

The purpose of the Regional Manager - Wholesale Customer Success (Regional Manager - Field Marketing) is to work closely with the National Sales Director and VP of Sales to align on Western Market Sales team needs, and actively bring programs and solutions to key accounts, collaborating and aligning with the Marketing team to deliver impactful marketing efforts to support wholesale accounts with an ROI focus. 

  • Support Customer Service Representatives (CSRs) and Sales Account Managers with these key drivers: 

    • Increasing product sell through at key accounts  

    • Supporting B2B accounts with POS content and effective merchandising 

    • Providing B2B accounts with in-store activations to help sell the brands 

    • Training, coaching and managing CSRs to ensure product sell through in key accounts 

    • Creating field education programs to train retail staff in B2B accounts, as well as offering consumer education 

  • Developing and executing B2B campaigns that increase accounts, sell-through, and down-funnel conversion

  • Leveraging marketing assets (i.e. events, partnerships, swag, social media, digital collateral, printed materials) to strengthen wholesale relationships and drive results 

  • Scheduling and staffing events at wholesale dispensaries and other promotional entertainment including budtender appreciation events and sales trainings  

  • Coordinating efforts with Director of Events - (i.e., cannabis conferences, brand rollout scheduling) 

  • Developing and deploying seasonal campaigns & promotions supported by comprehensive playbooks and tool kits including all relevant sales collateral 

  • Proactively supporting CSRs and Sales Account Managers, providing market intel and insight to ensure a better understanding of each customer profile, and their ongoing needs and requirements, which will ensure their continued growth and drive account retention. 

  • Prioritizing long-term clients who are highly profitable and impact the reputation and brand in the wider market driving in-bound interest 

  • Working with customers to continuously align goals, ensure customers are satisfied with the services, and improve on areas that need attention. 

  • Staying on top of industry trends to identify potential opportunities for company growth  


Physical Requirements of the Job: While performing the duties of this job, the employee is regularly required to perform grasping, lifting, walking, standing, talking, hearing, seeing, and repetitive motions. Must be able to lift, carry and balance up to 50 pounds, may include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Moderate to loud exposure to noise level. Long periods of screen use. Long periods of sitting. 

The employee is regularly required to drive a vehicle pulling a trailer and manage both vehicles safely and effectively.  

May include walking or standing for extended periods of time, as well as stooping, bending over, and/or crouching. Ability to tolerate moderate to loud exposure to noise level. Exposure to long periods of bright lights. Long periods of prolonged use of office equipment including computers and phones. 

About You:  

General:

  • Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state marijuana licensing regulations.

Required Knowledge and Skills:  

  • Excellent written and verbal communications skills   

  • Professional demeanor, strong work ethic 

Education/Experience: 

  • A high school diploma or equivalent is required; a 2- or 4-year degree in a related field is preferred  

  • Cannabis industry marketing experience preferred 

  • Knowledge of and passion for cannabis and cannabis industry, especially in California  

  • Ability to easily establish professional relationships & develop rapport with others  

  • Bachelor’s degree in business administration, marketing, or a related field, as well as several years of customer management or sales experience.  

  • Outstanding interpersonal skills are imperative for building strong relationships and resolving issues.  

  • Ability to challenge the status quo and pursue new ideas 

  • Engaging personality with strong communication and presentation skills 

  • Excellent project management and leadership skills. 

  • Excellent verbal and written communication skills including skilled copywriting abilities 

  • Experience with design software; Adobe Illustrator, PhotoShop, InDesign, etc. a bonus 

  • Strong B2B client facing experience 

  • Strong organizational skills, detail-oriented and self-motivated 

  • Ability to work in a fast-paced, high growth environment while juggling multiple priorities 

  • Ability to utilize and leverage brand insights to make thoughtful recommendation 

  • Familiarity with paid (and organic) tactics and business management tools on Facebook, Twitter, Instagram, YouTube, Google, etc. 

  • Experience using data to measure impact and determine optimization and improvement techniques 

  • Thinks strategically, but takes pride in flawless tactical execution  

  • Ability to work collaboratively in a team environment  

  • Can-do attitude to find ways to break down barriers 

  • Ability and willingness to work flexible hours including occasional evenings, weekends, and some holidays to meet the needs of the business 

Technological Skills:   

  • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint