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Marketing Operations Manager

Marketing | Virtual Position | Full Time

Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

Reporting to the Senior Marketing Manager, the Marketing Operations Manager position will be a key member of the Marketing Team, committed to ensuring successful brand, line extension, and campaign launches for Holistic Industries, Inc. through implementation of the Brand Launch Playbook.

  • Support the execution and tracking for all marketing initiatives in accordance with the Brand Launch Playbook 

  • Support the implementation of the Brand Launch Playbook process for the Holistic Greenhouse of Brands. 

  • Key functions include brand launch project management, event planning, and cross-functional coordination. 

  • Ensure an effective, timely and cost-conscious roll-out of each activity associated with launch, and seek to improve internal processes based on experience. 

  • Partner with cross-functional group consisting of Sales & Retail management, Operations, and Legal/Compliance to keep brand initiatives on time and moving forward (logistics, meeting coordination, documentation)   

  • Hold monthly reporting meetings and lead conversations about necessary adjustments or improvements to ensure goals are set and met. Deliver monthly marketing performance reports with meaningful insights to optimize program performance 

  • Responsible for day to day tracking and reporting of media performance. 

  • Work seamlessly across stakeholder groups, internally and externally, to shepherd multiple projects to completion. 

  • Accountable for informing and iterating on a plan in a fast-paced environment. 

  • Foster a workplace that upholds Holistic Industries’ aim to be the Best Place to Work, Shop and Invest in Cannabis 

  • Other duties as assigned, or any reasonable request from any member of management 

  • Physical Requirements of the Job: Long periods of prolonged use of office equipment including computers and phones. May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Must be able to occasionally lift up to 25 pounds.

About You:  


  • Due to state regulations, qualified candidates for this position must be at least 21 years of age and able to pass a background check – certain criminal convictions may disqualify candidates based on state medical marijuana licensing regulations.


  • Bachelor's degree in Marketing, Business, or Information Technology. 

  • 3+ years in marketing operations and/or project management 

  • Ability to manage multiple projects and competing priorities while meeting deadlines. 

  • Experience with supply chain and logistics. 

Required Knowledge and Skills: 

  • Excellent written and verbal communications skills  

  • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint 

  • Strong attention to detail, highly motivated, self-directed, and innovative 

  • Analytical skills to support data analysis, program and channel effectiveness, and pipeline analysis 

  • Proven ability to influence and drive results remotely through cross-functional colleagues. 

  • Proven ability to identify, analyze, and solve problems, showing a track record of making business decisions using relevant data and insights. 

  • Professional demeanor, strong work ethic  

  • Project management skills 

  • Ability to manage multiple priorities and meet deadlines 

  • Ability to work collaboratively in a team environment