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Freelance Contractor - Social Media Coordinator

Marketing | Pennsylvania | Contract

Job Description

About Us: 

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale. 

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


About the Job: 

The purpose of the Social Media Coordinator is to work with the Holistic Industries marketing team to develop and execute social media strategies to increase our online presence and improve our marketing and sales efforts.

  • Curate engaging content for social media platforms on multiple corporate accounts
  • Assist in the development of content creation
  • Collaborate with marketing team to create social media calendars
  • Monitor social media channels to stay on top of industry trends
  • Review and approve communications between customer service team and social media users
  • Create analytical reports based on key performance metrics
  • Assist in the development and management of social media marketing and influencer marketing strategy
  • Schedule and deploy content across all social platforms
  • Design Instagram Story posts using templates
  • Adhere to project deadlines
  • Manage multiple priorities, anticipate demands, communicate status appropriately, and maintain a high level of operational transparency and accountability
  • Other duties as assigned, or any reasonable request from any member of management
  • Physical Requirements of the Job: While performing the duties of this job, the employee is regularly required to perform reaching, grasping, lifting, walking, standing, talking, hearing, seeing, and repetitive motions. May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Ability to tolerate moderate to loud exposure to noise level. Exposure to long periods of bright lights. Long periods of prolonged use of office equipment including computers and phones.

About You:  


General

  • Regulations require that incumbent be at least 21 years of age and able to obtain and maintain state marijuana work credentials.

Education/Experience 


  • Bachelor’s degree in marketing or related field
  • Proven work experience in a similar role is required; experience in the cannabis industry is an added bonus
  • Experience using the social media management tool Sprout or other similar platforms
  • Experience with Canva, Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools

Required Knowledge and Skills 


  • Passion for social media and proficiency with major social media platforms and management tools
  • Strong copywriting and copyediting skills
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Graphic design ability is preferred
  • Video editing and/or animating skills are added bonuses
  • Photography and/or videography skills are added bonuses
  • Proficient in Microsoft Office, specifically Outlook, PowerPoint, and SharePoint
  • Be able to take feedback well
  • Professional demeanor, strong work ethic
  • Ability to maintain confidentiality
  • Ability to work collaboratively in a team environment
  • Thrive in a fast-paced environment
  • Attention to detail, critical thinking, and problem-solving skills