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Brand Marketing Manager, Liberty

Marketing | New York, NY | Full Time

Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. As our name suggests, we care for the whole person. Scaling from a seed of inspiration in 2011, Holistic Industries is now one of the largest and fastest growing private MSOs (Multi-State Operators) in the country. We're able to deliver consistent value to employees, patients, and investors because of the values that drive our work - how we do business and why. We have one of the most seasoned teams in the industry, a budding "Greenhouse of Brands" and a meaningful model of doing well by doing good. Our company develops and offers a wide range of proprietary strains that increase desired cannabinoids such as CBD. These high CBD strains have become our foundation for growing, packaging, and selling the best cannabis in our markets. We are committed to harvesting and crafting industry-leading strains, consumer brands, and medical-grade products based on the most progressive science in the space. Holistic Industries has a unique model and approach that enables it to win licenses, scale operations and introduce national brands successfully in highly regulated markets. The company has proven to be responsible stewards of capital since its inception by sourcing licenses on merit rather than simply acquiring them on the open market. A "GREENHOUSE OF BRANDS" beginning with our flagship retail and wholesale brand, Liberty Cannabis, we continue to prove our ability to launch new brands from scratch and attract noteworthy partners. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

The Brand Marketing Manager, Liberty position will play a key role in the day-to-day management and execution of the marketing tactics for our Liberty Retail locations with the goal of motivating new customers to shop Liberty. The Brand Marketing Manager, Liberty will be working closely with media and creative agencies and retail management leads. 

  • Manage day to day projects in close partnership with creative agencies to ensure on time and on budget execution (examples include retail marketing collateral, including brochures, in-store displays, swag/promo order, booth materials, and event communications as it relates to various campaigns) 

  • Plan and execute weekly retail promotional emails and text messaging in coordination with retail team and agency partners  

  • Develop tactical briefs for digital and print promotions and ensure assets are set up for optimal performance, are on time, and all necessary approvals obtained  

  • Responsible for updates, optimization and KPI tracking to drive cart reservations  

  • Reporting: Monthly communication of retail media KPI performance to broader cross-functional team in partnership with manager.

  • Physical Requirements of the Job: Long periods of prolonged use of office equipment including computers and phones. May include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Must be able to occasionally lift up to 25 pounds. 

About You:  


  • Regulations require that incumbent be at least 21 years of age and able to obtain and maintain state marijuana work credentials.


  • Bachelor's degree in Marketing or Business 

  • 3+ years of relevant retail marketing experience 

  • Client management 

Required Knowledge and Skills: 

  • Proficient at identifying the right messaging / content and amplifying it across marketing channels 

  • Cannabis market conversant is desired; passionate cannabis market advocate is required! 

  • Working knowledge of Mailchimp or comparable email client  

  • Ability to innovate, develop and execute against all product initiatives  

  • Ability to work collaboratively across functions, work independently, and take initiative when appropriate  

  • Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment  

  • Strong organizational and time management skills: ability to work on multiple projects simultaneously that are deadline sensitive and detail oriented  

  • Excellent written and verbal communications skills  

  • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint  

  • Strong attention to detail, highly motivated, self-directed, and innovative  

  • Proven ability to identify, analyze, and solve problems, showing a track record of making business decisions using relevant data and insights