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Brand Ambassador

Sales | San Francisco, CA | Full Time

Job Description

About Us:

At Holistic Industries we are building a great place to work, shop and invest in cannabis. Our mission is to provide patients with the highest quality, safest cannabis medicine possible. 

We are deeply and actively committed to the communities we serve; our efforts under Liberty Cannabis Cares are focused on four pillars: Social Equity, Diversity, Community, and Cannabis Literacy. 

Our team includes the nation’s most knowledgeable experts in cultivation and medical dispensing, along with professionals who are top of their fields in medical professions, security, agriculture, real estate, and the legal distribution of other highly controlled substances. We are a team of best-in-class executives and staff from within and outside the industry who share a passion for advancing cannabis products and retail experience at scale.

Our well-established company is growing rapidly and adding to our team of professionals and specialists.  Our employees receive PTO, paid Sick Leave, medical, dental, vision and other leave benefits as part of our highly competitive compensation package. Join us as we build a great place to work, shop, and invest. 

Holistic Industries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Job:

The purpose of the Brand Ambassador is to promote Holistic Industries’ brands throughout the state of California by hosting events for retail and business customers to educate them on our Jerry Garcia brand, and all Holistic products, through opportunities for personal experience with the products. The Brand Ambassador is a person with a genuine love and passion for everything Jerry Garcia was about, and deep respect for his legacy. They should be an energetic and creative spirit who likes to be out in the world sharing and connecting with others. 

  • Maintain a high level of product and industry knowledge, including regulatory knowledge  

  • In conjunction with Sales staff, schedule and attend various events to promote Holistic’s brands 

  • Frequent travel to promotional events while driving a company-provided vehicle, pulling an Airstream-type trailer 

  • Raise awareness of Holistic’s brands in the marketplace through marketing tools, promotional events, and industry events  

  • Use Holistic social media platforms to raise awareness of Holistic’s brands and publicize participation in industry events, sharing your thoughts and experiences and the thoughts and experiences of others as you travel through the state  

  • Establish and nurture professional relationships with dispensary staff and other industry personnel and provide ongoing education on Holistic’s brands   

  • Seek unique and creative ways to promote Holistic’s brands within scope of authority   

  • Represent Holistic at industry events throughout the state  

  • Track and report customers’ preferences. Provide feedback and reports to Marketing and Sales departments regarding customer requests and event outcomes  

  • Foster a workplace that upholds Holistic Industries’ aim to be the Best Place to Work, Shop, and Invest in Cannabis

  • Other duties as assigned or any reasonable request from any member of management 

  • Physical Requirements of the Job: While performing the duties of this job, the employee is regularly required to perform grasping, lifting, walking, standing, talking, hearing, seeing, and repetitive motions. Must be able to lift, carry and balance up to 30 pounds, may include walking or standing for extended periods of time, as well as stooping, bending over and/or crouching. Moderate to loud exposure to noise level. Long periods of screen use. Long periods of sitting. The employee is regularly required to drive a vehicle pulling a trailer and manage both vehicles safely and effectively.

About You:  

General Requirements:  

  • Must be at least 21 years of age and able to obtain and maintain medical marijuana work credentials  

  • Must be a legal resident of California  

  • Must possess a valid California driver’s license and have a clean driving record  

  • Experience driving a vehicle pulling a trailer is strongly preferred  

  • Experience in sales or promotions is strongly preferred   


  • A high school diploma or equivalent is required; a 2- or 4-year degree in a related field is preferred  

  • Cannabis industry experience is strongly preferred  

Technological Skills:   

  • Proficient in Microsoft Office, specifically Word, Excel, Outlook, PowerPoint, and SharePoint  

Required Knowledge and Skills:  

  • Excellent written and verbal communications skills   

  • Professional demeanor, strong work ethic   

  • Ability to maintain confidentiality  

  • Ability to work collaboratively in a team environment  

  • Knowledge of and passion for cannabis and cannabis industry, especially in California  

  • Ability to easily establish professional relationships & develop rapport with others  

  • Ability to work any required hours, including evenings, weekends, and/or holidays