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Director of Performance Marketing

Insurance Operations | Miami, FL | Full Time

Job Description

Founded in 1999, HolaDoctor was acquired in 2017 by Pan-American Life Insurance Group (PALIG), a 107 year old multi-billion dollar company based in New Orleans.  Under PALIG, HolaDoctor is on a mission to build a leading national brokerage business with multiple Call Centers and Retail Stores throughout the United States, servicing English and Spanish-speaking consumers. The Company is looking for a seasoned executive with a proven track record generating leads for Life and Health Insurance Products for the company’s fast-growing insurance brokerage business.  For more information, please visit www.holadoctor.net (corporate site) and www.holadoctor.com (consumer site)

 

Position Title:  Director of Performance Marketing

 

Key Duties

  • Generate Sales Leads for HolaDoctor’s Call Centers in Miami, New Jersey and Dallas.  Our call centers, staffed with bilingual licensed agents, market Life and Health insurance products directly to consumers nationwide
  • Implement lead generation tactics to ensure that the Lead Cost per Application (CPA) is within the industry-standard cost for both Life and Health Insurance.  Tactics to generate leads would include direct mail, warm-transferred calls, database and digital marketing including paid search, and advertising in mass media
  • Manage Lead Generation budget while assuring that the various call centers have an appropriate number of leads to meet or exceed their daily, weekly and monthly sales goals
  • Negotiate contracts with Lead Vendors and monitor quality and lead flow overall and per vendor, in real time. Work closely with Lead Vendors on a daily basis to adjust their performance.  Bring onboard new lead vendors and terminate those underperforming on an ongoing basis
  • Work closely with Call Centers’ Sales Managers to ensure all leads are being followed up and all inbound calls answered in a timely manner
  • Verify with IT that the technical integration of each lead campaign is done properly


 

Requirements

  • A minimum of 3 years experience Generating Leads for Call Centers that market Life and/or Health insurance products to Consumers
  • Vast experience with all Lead Acquisition Tactics for Telesales including Direct Mail, Live and Warm-transferred calls, Database Marketing, Advertising in Mass Media such as radio and TV and all forms of digital lead generation.  Experience on the right mix of tactics to generate leads at an affordable cost
  • Deep understanding of call center leads and sales platforms and insurance sales workflows
  • Experienced working with all types of Lead Vendors, negotiating pricing and terms, and managing vendors on a daily basis
  • Solid Experience with working with Lead Management and CRM Platforms
  • Excellent communication skills (both verbal and written)
  • Fluent in Spanish is a big plus

 

 

Work Environment

  • Must have a flexible work schedule. Willing to work on evenings, weekends and holidays particularly during Open Enrollment months (November through January)
  • Must be able to work in a fast paced environment