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Product Marketing Director

Sales - Marketing | Indianapolis or Remote | Full Time

Job Description

About Us:

At Healthx, we put our nearly 20 years of industry experience and best practices to work to serve the needs of more than 200 healthcare payers representing 24 million members and 700,000 providers. We develop and implement secure, cloud-based member-centric digital portals that connect payers with members and providers. We partner with commercial health plans, third-party administrators, employers and brokers to build comprehensive, configurable solutions that improve clinical, operational and financial performance. Through our platform, our customers can close gaps in care, achieve regulatory compliance, improve quality ratings and reduce costs. Our customers achieve a rapid return on investment by moving more transactions from costly channels to efficient online portals. For more information, visit


Own product marketing strategy, initiatives, messaging, and product commercialization for Health Plan and Third-Party Administrator market segments. Work closely with Product Managers, Sales Executives, and Marketing team to ensure successful product launches. Capture and manage market intelligence; be the expert on Healthx buyers, how they buy and their buying criteria.  Present Healthx products in a way that strengthens our brand and boosts sales.


  • Develop product messaging and positioning that differentiates products/solutions in the market, articulates the value proposition, and is incorporated by Marketing into collateral and market-facing content

  • Communicate the value proposition of our products, including integrated partner offers, to the sales team and develop sales tools that support the selling process

  • Guide ongoing development of the Healthx product demo, supporting product teams to insure it is up-to-date and that Sales Engineers are trained in all aspects of the product.

  • Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking

  • Manage the marketing components of the product commercialization process and launch

  • Seek out and enhance competitive market intelligence in the digital engagement space

  • Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times


  • Minimum of 7 years prior experience performing a product marketing management role

  • Minimum of 5 years experience in the healthcare payer industry

  • Proven and visible marketing veteran, with experience determining product-market fit and delivering products to market

  • Experience in market analysis

  • Bachelor degree in Communications, Marketing or similar field

  • Knowledgeable of business problems for Health Plans and Third Party Administrators

  • Minimum of 3 years experience working in a B2B software company

  • Prior successful execution of commercialization and product launch plans, market intelligence, and writing messaging & positioning documents

  • Outstanding written and verbal communication skills

  • Ideal candidate will display the following attributes: Good Judgement, Responsive, Accountable, Positive Attitude, Humility, Integrity, Collaborative and Self-Starter


  • Flexible hours including work-at-home opportunities.
  • Participation in Healthx Employee Bonus Plan
  • An excellent benefit package that includes medical, dental, vision, life, disability and 401k benefits as well as paid vacation and holidays.