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Head of Growth

Marketing | San Francisco, CA | Full Time

Job Description

Head Of Growth

Our fast-growing team is looking for a bright, self-motivated Head of Growth to manage our demand generation to drive our marketing efforts and support our customer success team.

Headnote is bringing attorneys to the 21st century. More than half of all attorneys are independent - no big office buildings, fancy conference rooms, or armies of support employees. They are entrepreneurs. They are small business owners. And while a myriad of tools have arrived to help most small businesses in recent years, attorneys largely have been neglected.

No more. Headnote is here to bring ease where once was pain. More efficient and effective legal processes - such as invoicing, billing, accounting - means less time on administration and more time providing good counsel to those in need. Everyone wants their attorney to be more responsive and faster in their execution; yet no one provided those attorneys with the tools to be more productive. That’s why Headnote was born.

We provide a SaaS back-office platform that allows attorneys to focus on legal work with the peace of mind that comes from accurate timely billing, accounting and payments.

 

About You

You thrive on hitting numbers. You’re not  satisfied with just leads - only converted, paying users motivate you.

You are entrepreneurial in nature and love the idea of growing a business. You are excited to work on a small team and run demand generation for the company. You like the idea of being one of the first marketing employees at a game-changing startup. You're hungry, smart, and looking for a place where your exceptional ambition and drive will let you grow and shine.

As the Manager of Demand Generation, you be the owner of the marketing pipeline. You will lead the direct marketing needs of the company to build our sales pipeline in support of our financial goals. You should possess the following experience and skills:

 

Prior Experience

  • 3-5+ years of prior demand generation or similar SaaS software marketing experience.
  • Experience creating and developing demand and lead generation activities, conversion programs, site optimization, and drip marketing campaigns to provide measurable business impact.

  • Recent hands-on marketing technology experience implementing and building a contact database and integrating with email marketing automation tools (i.e. Autopilot, Salesforce, Marketo, Hubspot, or Eloqua).

  • Demonstrable experience producing and connecting content (ads, white papers, webinars, e-books, interviews, etc.) with campaigns for lead generation and nurturing campaigns to grow sales pipeline.

  • Experience in a startup environment where you were among early marketing hires.

 

Personal Attributes

  • Thrive in a small team environment.

  • Relentless work ethic; excited to build a company from startup to maturity.

  • Strong attention to details; does her/his homework at every opportunity to reach informed decisions.

  • Highly metric driven with strong analytical skills; identifies gaps in performance, develops well considered theories and enjoys methodically testing to earn answers.

  • Strong project management skills.

  • Supremely action oriented; decisive in the face of ambiguous data/results.

  • Comfortable with conflict and uses data/facts to support arguments; highly metric driven.

  • Social media savvy and literate in prominent platforms - Facebook, Twitter, Instagram.

  • Strong history of experimentation.

  • Loves to stay current on industry best practices and thought leadership.

 

The Position

You are an early marketing hire in an early stage, high growth company. We’ve raised capital from one of the best early-stage firms in the world and intend to arm the winning candidate with considerable resources to educate the market and grow pipeline.

  • Construct the target customer avatars, build a traffic generation strategy and implement the infrastructure for rapid learning.

  • Build and maintain the company’s contact database for a sophisticated nurture program to build awareness and grow the user base.

  • Connect high quality B2B content with the target audiences through a variety of typical methods - re-targeting, paid social, paid search, etc.

  • Push inbound marketing through enhancement of the company website for quality SEO performance, site optimization, analytics infrastructure, contact form/demo/white paper completion, etc.

  • In concert with executive team determine KPIs and a method for regular/reliable measurement and reporting.

 

Benefits

We love our team and want them to be happy and well-taken care of - if there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and meaningful equity. Regular compensation reviews - we reward great work!

  • Comprehensive health and dental insurance

  • Open vacation policy and flexible holidays so you can take time off when you need to

  • Paid parental leave to let you spend valuable time with your loved ones

  • Commuting is a breeze with our generous pre-tax public transport allowance

  • Potential 401(k) matching

  • Annual performance bonuses (or quarterly for stellar work)