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Product Marketing Manager

Sales and Marketing | Hybrid in Miami, FL | Full Time

Job Description

As a Product Marketing Manager, you will be part of a team responsible for building and executing successful go-to-market and product adoption programs. Your role will contribute to the development of product positioning, messaging, and differentiation of our products to help build awareness and engagement with our customers and target markets. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.


Our state-of-the-art, stunning offices overlooking Biscayne Bay in Miami are home to a diverse, thoughtful, and dynamic group of passionate professionals. We thrive on solving challenges, fostering strong relationships with our customers, creating innovative technology, and winning together as a team - we think you’ll love it too!

We offer compensation packages that consist of competitive salaries and benefits. From day one as a team member, you'll be eligible to benefit from:

  • Flexible PTO + paid holidays
  • Top-quality benefits package (Health, Dental, Vision, STD, LTD and Life Insurance)
  • 401k with employer matching
  • Hybrid work model
  • Parental Leave: 12-week paid parental leave for birthing and non-birthing parents
  • Monthly credit towards wellness activities (gym, meal plans, mental health costs)
  • Company-paid parking in the heart of Brickell
  • State-of-the-art Apple computer and accessories
  • Wellness activities, happy hours, and company-wide fun events
  • Top-of-the-line office facilities, including an on-site gym and wellness center, a fully stocked kitchen, and more


  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
  • Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
  • Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral, lead demos, and be the go-to product expert for all sales needs
  • Demand generation – Develop and implement strategies to drive awareness and demand
  • Evangelism – Serve as a company spokesperson and go-to product expert.
  • Special events & community engagement
  • Strategic, consultative customer engagement - helping customers in one-on-one or small group settings better understand how to strategically utilize the platform to reach their goals and solve their challenges


  • 5+ years of experience in marketing or product marketing.
  • SaaS and/or B2B experience required
  • Experience supporting and executing go-to-market plans for complex products or product portfolios
  • Experience leveraging facts and data for business storytelling
  • Results-oriented with an ability to bridge strategic thinking and marketing operations excellence
  • Proven ability to establish trusted business relationships with colleagues and drive action from stakeholders
  • Ability to coordinate with stakeholders, escalate/present agreement issues to management, and work in an ambiguous environment
  • Concise and effective verbal and written communication skills


haku is a state-of-the-art technology platform that powers world-renowned events. Our SaaS product equips event organizers of all sizes with an impactful business platform that enables them to plan, organize, promote, and execute their events. The bulk of our customers make up the enterprise tier of our market and include organizations like the Marine Corps Marathon, runDisney, The Philadelphia Eagles, the Bank of America Chicago Marathon, the Atlanta Track Club, the Big Sur Marathon, Team in Training, Mercedes Benz Corporate Run, and many more.

We’re proud to be a minority owned-business and equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Our vision as an employer is to establish a work environment where everyone is welcomed, and anyone has the right to succeed

For more information about our company, please visit our website at

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