Demand Generation Manager

We’re looking for a data-driven, hands-on Demand Generation Manager to build and own scalable programs that fuel pipeline growth and revenue. In this role, you’ll lead the strategy, execution, and optimization of multi-channel campaigns—including paid media, SEO, content, email, events, and ABM—with a sharp focus on generating qualified leads and accelerating conversion.

This is a builder role for someone who thrives in fast-moving environments, loves experimentation, and knows how to turn data into actionable programs that scale. You’ll have the opportunity to shape the demand generation function from the ground up, building repeatable, measurable systems that power our go-to-market engine.

YOUR LIFE AT HAKU

Our state-of-the-art, stunning office overlooking Biscayne Bay in Miami are home to a diverse, thoughtful, and dynamic group of passionate professionals. We love solving challenges, fostering strong relationships with our customers, creating innovative technology, and winning together as a team - we think you'll love it too.

We offer compensation packages that consist of competitive salaries and benefits. As a Team Member, You'll Be Eligible To Benefit From:

• Flexible PTO + paid holidays

• Top-quality benefits package (Health, Dental, Vision, STD, LTD, and Life Insurance)

• 401k with employer matching (after 90 days)

• Parental Leave: paid parental leave for birthing and non-birthing parents (after 1 year)

• Professional Development Reimbursement (after 6 months)

• Monthly credit towards wellness activities (gym, meal plans, mental health costs)

• Free access to wellness subscriptions, mental health and financial planning platforms

• Discounted rates for pet insurance and voluntary life insurance and exclusive employee discounts through Perkspot

• Company-paid parking in the heart of Brickell

• State-of-the-art Apple computer and accessories

• Wellness activities, happy hours, and company-wide fun events

• Top-of-the-line office facilities, including an on-site gym and wellness center, fully stocked kitchen, and more

WHO YOU ARE

• 3-5 years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS environment.

• Proficiency in HubSpot is required—you know how to build workflows, manage lead scoring, and track campaign performance.

• Hands-on experience running paid media campaigns (LinkedIn Ads, Google Ads, etc.).

• Strong understanding of SEO best practices and website optimization.

• Experience planning and executing marketing events (virtual and in-person).

• Highly analytical, systems-oriented, and skilled at turning data into insights and scalable programs.

• Familiarity with lead enrichment tools, data segmentation, and building nurture models.

• Experience or strong interest in leveraging AI to optimize marketing performance

• Strong communicator, collaborator, and operator with a builder’s mindset—comfortable owning and evolving programs in a fast-paced startup environment.

  
  

WHAT YOU'LL DO

• Develop and run integrated demand generation campaigns across paid and owned channels.

• Manage and optimize HubSpot for lead nurturing, segmentation, and campaign tracking.

• Improve SEO performance through content strategy, on-page optimization, and technical SEO best practices.

• Make strategic updates to the website to improve conversion rates and user experience.

• Plan and execute event marketing initiatives, from webinars to in-person conferences, ensuring they contribute to pipeline goals.

• Work closely with sales to align marketing programs with revenue goals.

• Analyze campaign performance, report on key metrics, and continuously refine tactics.

• Leverage data enrichment, segmentation, and AI-powered tools to improve targeting, personalization, and campaign efficiency.

• Stay curious and experimental: explore emerging channels, technologies, and growth opportunities.

  
  

MORE ABOUT HAKU

haku is a state-of-the-art technology platform that powers world-renowned events. Our SaaS product equips event organizers of all sizes with an impactful business platform that enables them to plan, organize, promote, and execute their events. The bulk of our customers make up the enterprise tier of our market and include organizations like the Marine Corps Marathon, runDisney, The Philadelphia Eagles, the Bank of America Chicago Marathon, the Big Sur Marathon, NYRR, Lexus Corporate Run, and many more.

We’re proud to be a minority owned-business and equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Our vision as an employer is to establish a work environment where everyone is welcomed, and anyone has the right to succeed

For more information about our company, please visit our website at www.hakuapp.com/careers