SEO Content Strategist (Remote)
Marketing | Remote in Raleigh, NC | Full Time
ABOUT GUIDEBOOK:
Guidebook is a simple yet powerful mobile application builder that lets you create an app in four easy steps with no technical skills required.
Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.
Our mission is to connect people with the resources they need to get the most out of their experience - in person and virtually. We are a driven team on a mission to help people of all skill levels create intuitive and engaging mobile apps.
We are a driven team on a mission to elevate mobile experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!
ABOUT THE JOB:
You're a modern marketer with a blend of creativity and organizational skills. You have a proven track record of creating content that drives results, particularly through SEO, email marketing, and cross-functional collaboration with sales teams. You’re comfortable managing multiple responsibilities and thrive in a fast-paced environment, using tools like SEMrush and Screaming Frog to optimize SEO performance. Additionally, you have the confidence to lead customer interviews and translate feedback into actionable insights that connect directly to marketing goals and enhance our brand voice.
In this position, you will take charge of developing, executing, and optimizing SEO-driven content, email marketing campaigns, and social media strategies. Your work will be measured by its impact on key marketing KPIs, such as website traffic, email performance, and SEO rankings.
Our ideal candidate is analytical, creative, and results-oriented. You’ll collaborate closely with the sales team and have experience in B2B marketing, especially in SaaS environments. Experience managing social media content calendars would be helpful for success in the role, particularly LinkedIn.
WHAT YOU'LL DO:
Write SEO-focused content and optimize it using tools like SEMrush and Screaming Frog
Create and iterate email marketing campaigns, analyzing performance and making frequent iterations
Join customer interviews and collaborate closely with sales to understand customer desires and anxieties
Execute and improve social media strategies, including building and maintaining social calendars and demonstrating progress
Manage projects alongside the marketing team within a structured project management process using two-week sprints in Jira
Welcome the opportunity to connect your work directly to results through SEO performance, website traffic, email campaigns, social media following, and more
Balance creativity with data-driven decision-making, proactively suggesting ways to improve campaign outcomes
THE IDEAL CANDIDATE:
Minimum 4 years of content writing experience
Minimum 2 years working on SEO focused content
Minimum 2 years of B2B marketing experience, ideally in a SaaS environment
Experienced in writing great content with a confident point of view
Proven ability to use SEO tools such as SEMrush, Screaming Frog, and Google Analytics
Experience in email marketing—writing copy, analyzing performance, and making adjustments
Comfortable speaking to different types of people - such as managing customer interviews and building relationships with sales teams
Creative, yet analytical mindset, that enjoys working on A/B tests of content and headlines
Experience producing work through project management tools such as Jira, Asana, Monday, etc
Familiarity with the US higher education system–either as a student, or as a professional
Comfortable working on social media content, particularly for LinkedIn
Experience building and/or maintaining a strong, clear brand voice
Able to work effectively with a manager based in a remote office
WITHIN 3 MONTHS YOU WILL:
Develop a solid understanding of our product, customers, and SEO strategy
Gain a firm grasp on our target market and industries
Establish relationships with the sales and product teams, actively participating in cross-functional meetings
Join customer interviews to gather valuable insights–and jump into content creation
Begin to take ownership of onsite SEO, looking for low-hanging fruit opportunities
Understand the Guidebook ‘tone of voice’, and begin to form an opinion on how to enhance that
Work alongside our Demand Generation Specialist to scope out the email marketing opportunities that hold the most value
Get comfortable with our current social media strategies and begin preparing to take them to the next level
WITHIN 6 MONTHS YOU WILL:
Analyze and optimize content for SEO, measuring rankings and setting targets
Regularly update email marketing campaigns based on performance data
Execute test campaigns to refine messaging and improve engagement
Create and launch a social media calendar
Ensure the project management process on content projects is running smoothly with clear timelines and outcomes
WITHIN 12 MONTHS YOU WILL:
Establish SEO and email marketing as key drivers of marketing results, with measurable success
Refine and standardize best practices for content creation and SEO strategies
Build out automation for scalable email and social media strategies
Deliver consistent improvements in SEO rankings and performance metrics
Lead efforts to maintain and enhance brand voice across marketing channels
Demonstrate strong campaign performance through detailed reporting and analysis
Improve social media strategies based on content performance, competitor analysis, and audience feedback
PERKS
100% paid benefits: medical, dental, and vision
Short term and long term disability benefits
Unlimited vacation time
401k program with matching benefit
Stock options
Make your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)
For candidates located near Raleigh, NC, you are encouraged to work out of our office right downtown.
EQUAL OPPORTUNITY EMPLOYER:
At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
COMPENSATION:
The salary range for this role is $60,000-75,000 annually (including variable quarterly bonuses), depending on relevant experience.