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Sales Development Representative (SDR)

Marketing | Raleigh, NC | Full Time

Job Description


Guidebook is a simple yet powerful mobile application builder that lets you create an app in four easy steps with no technical skills required. 

Thousands of organizations use Guidebook to create mobile applications for their conference, corporate meeting, university campus, or other custom event—but it doesn’t stop there. Our mission is to connect people with the places in which they spend their time. Forward-thinking professionals are using Guidebook’s simple app builder to make interactive mobile guides for their student orientations, college campus tours, venues and corporate campuses, airports, and any other place where there’s a lot going on.

Here at Guidebook we know the future is mobile—come join us on the challenge!


You will have the freedom to be creative with one super-important goal: opportunities. Every opportunity you create that turns into a serious client will be a huge win, celebrated by our sales and marketing teams.  You are a detective, on the lookout for people who will benefit from our technology.  You are the heartbeat of the team — the pace at which you work determines the pace of our entire business. You will be responsible for and compensated on:

  • The number of inbound and outbound opportunities you generate

  • The dollar amount of new sales that are closed because of accounts you bring in

As a sales/business development representative, you will be leveraging insights to assist with solving real problems customers are having and will be in charge of moving leads through to the sales pipeline. This role will be 50% inbound and 50% outbound. 


  • Find qualified sales targets and get them interested enough in the possibility of creating a mobile app to agree to meet with our sales team.

  • Reach out to inbound leads who are interested in speaking with our sales team to set up opportunities and follow-up with marketing-supported content and resources.

  • Create inbound and outbound email and call sequences with the support of the marketing team, and influence the type of collateral that is created and the messaging that is used

  • Be an effective and diligent reporter. Your opportunities, leads, and any other pertinent information are well-documented and tracked. Your feedback will influence marketing campaigns, help us refine our paid search and SEO strategies, and guide the type of content that is created.

  • Influence marketing and sales dashboards

  • Team up with relevant marketing members to influence our sales and marketing tools and resources, such as our live chat bot, automated emails, and email tools to help improve efficiency, reporting, and marketing/sales processes.

  • Collaborate with the team to identify promising events (trade shows, conferences, etc.) for leads.


  • Travel to tradeshows and conferences with sales team members to represent Guidebook and meet prospective customers face-to-face. This will be a great opportunity for you to help influence the marketing and sales process for trade shows, as well as guide the type of events we attend and the type content and campaigns we create!

  • In collaboration with the sales team, identify and implement process improvements to improve and scale the sales pipeline.

  • Help identify our ICP (ideal customer profile) based off of the conversations you have with qualified leads and the opportunities you pass along to our sales team. Together, you will analyze the types of leads that are converting into sales-qualified and closed opportunities and help the marketing team with creating collateral for the sales team’s future pitches.

  • Work with sales on targeted outbound campaigns and look in creative places for new leads, devise effective ways to capture their attention, and consult with them to determine whether it makes sense for them to consider Guidebook’s solutions.



  • Has previous experience as an outbound sales representative

  • Customer-facing experience in a professional setting with a passion for solving business challenges.

  • Strong communication skills, both written and verbal. 

  • Genuine curiosity about learning new things and the ability to pick up new skills quickly

  • Able to challenge people’s perspectives and create a compelling story for customers to rally around - great research skills and the ability to pick things up quickly are key!

  • Resilience and grit - you’re prepared to go the extra mile when necessary (though Guidebook promotes a healthy work/life balance!).

  • You are a team player.  Everyone needs to pull for each other, challenge each other, share best practices, and take on team projects to make the entire organization better.

  • Bonus points if you have experience using Salesforce or Outreach


  • Full health benefits: medical, dental, and vision

  • Unlimited vacation time

  • Awesome company retreats (post-Covid!) and virtual hangouts

  • Make your workstation yours: we provide you with supplies to have an incredible work from home setup (and, once we’re back in office, the ability to customize your workstation)

  • Stock Options

  • Fun group/team outings like movie nights, hockey games, and BBQ’s (as soon as we can!)

If you want to help our team do amazing things, then we want to hear from you! Please send us a cover letter and resume.