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Sales Development Representative

Marketing | Remote - Raleigh, NC | Full Time

Job Description


Guidebook is a simple yet powerful mobile application builder that lets you create an app in four easy steps, with no technical skills required. Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.

Guidebook connects people with the resources they need to get the most out of their experience - in person and virtually. Our driven team aims to empower people of all skill levels to create intuitive and engaging mobile apps – and, we believe we can accomplish that while highly valuing balance, togetherness, and fun!


The Guidebook team is seeking a self-starting Sales Development Representative, who will have the freedom to be creative with one super-important goal: creating new business opportunities. Based in the United States, with your manager based in London, you will be able to contribute and work closely with a truly global team. Every opportunity you create that turns into a client will be a huge win, celebrated by our sales and marketing teams.

You are a driven, hard working, and resilient hunter who is excited to generate opportunities for our sales team by sharing our story with potential clients. You are the heartbeat of the team—the pace at which you work, determines the pace of our entire business. You manage the very start of the sales process and are driven not just to meet, but to exceed your goals. You will be compensated on the number of qualified opportunities you generate, as well as the dollar amount of new sales that are closed because of accounts you bring in.


  • Guidebook has teams in San Francisco (California), Raleigh (North Carolina) and London (United Kingdom)
  • This role would be a great fit for anyone based in Raleigh, or the East Coast of the USA
  • Your manager will be based in London, and the executive team has members based in California and London, making us a truly global company!
  • We are determined to find the absolute best candidate for this role, and have adapted our business to hire flexibly


  • Work alongside our global New Business team to find qualified sales targets - and get them interested enough in the possibility of creating a mobile app to agree to meet with our sales team.
  • Look in creative places for new leads, devise effective ways of capturing their attention, and consult with them to determine whether it makes sense for them to consider Guidebook’s solutions.
  • Manage tasks and follow ups from outbound sequences, including calling cold and warm leads as part of our strategic outbound plan, and confidently communicating the problems we can solve for them.
  • Use social selling techniques to improve the chances of being seen and heard.
  • Understand the different types of Ideal Client Profiles that Guidebook targets and how to construct strategies for outbound around each ICP.


  • Hit your goals consistently—for both qualified meetings held and sales accepted opportunities.
  • Share best practices and trends with the sales and marketing teams to help identify relevant case studies and creative solutions to close new business.
  • Take ownership of your own outbound campaigns, identifying potential targets that would be a good fit for Guidebook and creating a pipeline of opportunities.
  • Be flexible and agile with your outbound campaigns, working to devise campaigns around trends that we see in the market and that you experience first hand from interacting with prospects.


  • Identify, suggest and implement process improvements to scale the role.
  • Work alongside your manager on a variety of projects and create documentation and processes that can impact the whole business.
  • Have the opportunity to attend trade shows and owned events to meet prospects face to face and qualify potential opportunities.
  • Be contributing to the success of your teammates and the business as a whole.
  • At Guidebook we have a culture of helping to better one another - you will be a key part in contributing to your teammates success, as they will yours.


  • Some experience in sales development/lead generation. Or, a background in a heavily customer facing role that encompasses dealing with queries and phone calls.
  • Resilient and not afraid of making phone calls as this role has a focus on phone outreach. Guidebook has invested in cutting-edge tools to make this as easy as possible, allowing you to spend more time finding the right prospects and actually speaking to them, and less time doing the manual work.
  • You are customer focused and consultative. At Guidebook we approach outbound sales differently, with a focus on finding and solving customer problems with our leading solution.
  • You have no fear of failure or rejection and are willing to try new things - with the ability to review what worked and did not work, and make changes and adjustments accordingly.
  • You are a social butterfly. You enjoy speaking with people and getting them to open up.
  • Coachable, with a genuine curiosity about learning new things and staying ahead of market and industry trends.
  • Able to challenge people’s perspectives and create a compelling story for customers to rally around.
  • You have grit and the drive to be successful. We are a startup and need people who will take ownership to be successful in the role. You’re prepared to go the extra mile when necessary (though Guidebook strongly promotes a healthy work/life balance).
  • You are a team player. Everyone needs to pull for each other, challenge each other, share best practices, and take on team projects to make the entire organization better.
  • Bonus points if you have experience using Salesforce or another CRM.


  • 100% paid benefits: medical, dental, and vision
  • Short term and long term disability
  • Unlimited vacation time
  • 401k program with matching benefit
  • Stock options
  • A company culture built on balance, community, and shared success
  • MacBook and accessories to make you comfortable working from home
  • Flexibility to work from our downtown Raleigh, North Carolina office – or fully remote.
  • Travel to trade shows
  • Awesome company retreats (the next one in North Carolina this June)


At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.


A reasonable estimate of the salary for this role is $40,000-$50,000 annually, plus $5,000-$10,000 in annual commissions.

If you want to help our team do amazing things, then we want to hear from you! Please send us a cover letter and resume.