Marketing Programs Manager
Sales and Marketing | Palo Alto, CA | Full Time
Guidebook is a fast-growing startup based in Palo Alto, California. Our mission is to connect people and places. Through the use of mobile technology, we allow organizations with physical presences to improve the on-site experiences offered to their visitors. Guidebook's clients include conferences, trade shows, universities, museums, community centers, and Fortune 500 companies. Creating a native application across iOS, Android, other mobile operating systems and the mobile Web is a difficult and costly endeavor, and it's only half the battle. Applications also need to be updated, to stay current with the latest mobile technology has to offer, and synced with other software products, so that the information stays fresh. Guidebook significantly lowers the human and financial capital requirements to “go mobile” and aims to power the mobile experiences for tens of millions of organizations across the world.
The Marketing Operations Manager is part scientist, part marketing guru. By taking a data-driven approach to our business, they will provide important insights that allow us to be as efficient and effective as possible while we continue to scale. Using these insights, the Marketing Operations Manager will work with others on the team to create and implement marketing campaigns and sales process improvements aimed at speeding up the sales cycle and maximizing conversions of leads into customers.
The Marketing Operations Manager sits at the center of the sales/marketing ecosystem. He or she will be a crucial nexus between talented design team, content specialists, motivated sales reps, and lead generators. Taking a big-picture view of our business and delving into every aspect of a lead’s journey to becoming a customer, the Marketing Operations Manager will be able to diagnose what works and what doesn’t work, and report core metrics to company executives.
As a power user of both Marketo and Salesforce, the Marketing Operations Manager will be able to identify trends in lead volume, lead quality, marketing program effectiveness, and sales effectiveness. He or she will also have a significant role in creating accountability and deciding on budget priorities.
- Strong analytical skills
- Effective manager/leader
- Solid communicator
- Able to work effectively with a team
- 2 to 5 years of marketing experience
- Understanding of the business-to-business sales process/sales cycle
- Expertise and professional experience with Marketo or another marketing automation software
- Experience with Salesforce or other web-based CRM software
- Ability to create, manipulate, and analyze reports using Excel or other spreadsheet software