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EDU Account Manager

Sales | Remote - Raleigh, NC | Full Time

Job Description


Guidebook is a simple yet powerful mobile application builder that lets you create an app in four easy steps, with no technical skills required.

Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate trainings, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.

Guidebook connects people with the resources they need to get the most out of their experience - in person and virtually. Our driven team aims to empower people of all skill levels to create intuitive and engaging mobile apps – and, we believe we can accomplish that while highly valuing balance, togetherness, and fun!


The Guidebook team is seeking a proven relationship-centric candidate to join as an EDU Account Manager to drive dollar for dollar renewals and upsell within our EDU customer base. This individual will work with a broad spectrum of strategic accounts within our EDU vertical to ensure a seamless renewal process and proactively identify opportunities for customers to extend their relationship with Guidebook.

Our team values collaboration, and the AM will have the opportunity to help develop the renewals function by defining the role and responsibilities, and shaping key processes. This position requires the ability to sell the value of Guidebook in the education space, foster meaningful relationships with customers, spot and pursue upsell opportunities, generate account growth through outbound prospecting, and negotiate and effectively manage a portfolio of customers to limit dollar for dollar and logo churn. In addition, the ideal candidate understands the deeper inner workings of the higher education sector (preferably in Student Affairs), possessing both a hunger and an acumen for strategic problem solving with university clients.


  • Own the renewals and upsell process for a portfolio of customers in collaboration with the Customer Success and Sales teams.
  • Learn innovative ways to leverage the Guidebook platform to solve an array of important business issues for customers.
  • Close renewal business on a quarterly basis and develop and close new add-on sales, while meeting and exceeding your quota.
  • Analyze usage metrics to understand how the customer is using Guidebook, including evaluating product adoption.


Develop a foolproof, and easily shared success plan to ensure organizational adoptions and expansion of our product.

  • Share best practices to ensure your clients are maximizing their subscription.
  • Work with product management to translate business needs to product requirements and craft new solutions for customers.
  • Begin working directly with your teammates to assess key team needs and work with your manager to bring those needs to life.
  • Plan quarterly business reviews with clients to leverage Guidebook for global campus needs.
  • Begin exploring outbound techniques that increase Guidebook’s impact across existing institutions.


  • Identify and implement process improvements to scale the role.
  • Refine your priorities to focus energy towards the accounts with the highest growth potential - we want you to run your portfolio like your own business, because as a shareholder, it is!
  • Work to make the rest of your team better because they should be making you better too!


  • 1+ years of account management and/or sales experience from a high tech company, ideally with a focus on growing accounts.
  • Experience developing strategies, specifically in Higher Education (Student Affairs, if possible) environments, on assigned accounts to fully leverage technology solutions.
  • Track record of leading projects from conception to closure, and experience leveraging internal resources to get things done.
  • Impeccable time management and prioritization abilities.
  • Experience with CRM (Customer Relationship Management) systems and CS (Customer Service) platforms.
  • Confidence to perform informative and compelling virtual demos.


  • 100% paid benefits: medical, dental, and vision
  • Short term and long term disability
  • Unlimited vacation time
  • 401k program with matching benefit
  • Stock options
  • A company culture built on balance, community, and shared success
  • MacBook and accessories to make you comfortable working from home
  • Flexibility to work from our downtown Raleigh, North Carolina office – or fully remote.


At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

If you want to help our team do amazing things, then we want to hear from you! Please send us a cover letter and resume.


A reasonable estimate of the salary for this role is $50,000-$65,000 annually, plus $10,000 - $25,000 variable.