Director of Marketing
Marketing | New York, NY | Full Time
Join the A.I. company tackling some of the most consequential problems facing the world today! Gro Intelligence is a fast-growing, mission-driven data and analytics company dedicated to understanding the interconnected global markets for all agricultural products. From the food we eat to the clothing we wear and the gasoline in millions of cars across the globe, agriculture touches our daily existence like few other industries. And it’s being completely upended by climate change, trade wars, finite global resources, fickle public policies, a growing population and ever-changing human tastes (e.g. organic produce, plant-based proteins, etc). Come help us understand the complex interplay of these various forces and their ripple effect on global markets.
With offices in both New York and Nairobi, and the financial backing of prominent investors including TPG Growth and Data Collective, Gro is a diverse team of more than 70 technologists, scientists, and business professionals. Our team is growing rapidly and we’re looking for highly motivated, intellectually curious individuals with a shared commitment to building software that impacts the world on the most basic level.
Gro has been featured prominently alongside the company’s founder and CEO in several recent outlets including Recode Decode with Kara Swisher, Fast Company’s Most Creative People, Fortune’s Most Powerful Women in Business, and Vanity Fair’s Inside the Hive with Nick Bilton.
Gro is looking to bring on our first ever marketing professional, who will be responsible for building out a new functional area at the company.
What You’ll Do:
Enhance and refine Gro’s marketing strategies using a combination of content marketing, paid acquisition, media partnerships and other creative approaches (e.g. hackathons). Ensure that each strategy is tailored to the relevant audience segment.
Manage all of Gro’s marketing processes, from creation to execution & reporting, across a variety of digital channels.
Work with Gro’s world class analyst team to continue creating high quality content that reflects Gro’s brand. Ensure that content showcase new platform features to keep clients and prospective clients engaged with Gro.
Leverage marketing automation tools where necessary to develop transactional, promotional, and informational content strategies.
Establish, report on, and improve KPIs for all campaigns / communications to measure success of Gro’s marketing campaigns.
Act as a key partner to key stakeholders in Sales, Product and the business at large as the voice of the customer and CRM best practices expert.
Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful
Identify, work with internal stakeholders to develop content applicable for that segment.
Interface internally with all involved in the Gro Intelligence experience to understand product road-maps, features, competitive landscape, positioning and branding requirements.
Over time, recruit additional team members as the marketing function scales.
Experience You Have:
10+ years of work experience in digital marketing, product marketing, or product/brand strategy for SaaS products or data companies.
Experience with marketing campaigns, digital strategy, SEO, integrated marketing, advertising, CRM and all other aspects of digital marketing campaigns.
Experience working in a fast-paced, startup environment
Strong analytical ability paired with excellent written and oral communication skills
Gro Intelligence is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.